Marketing & Communications

Effective Public Sector Marketing Channels

Even if your role doesn’t revolve around marketing, being able to market your initiatives, ideas and brand to the public can go a long way in engaging and bringing them on board with your organisation. Here’s some effective channels you can use:

• Social Media – Social media platforms like Facebook, Twitter, YouTube and Instagram and others can be good cost-effective marketing channels to reach a large number of the public.
• Email Marketing – Emails as a marketing channel have the dual benefit of being able to target a large number of the public for your marketing campaigns as well as reach individuals in a more personal way.
• Websites and Blogs – As a marketing channel, your website is potentially the 1^st point of contact the public may have with both your organisation and your marketing campaign.
• Physical Marketing (flyers, posters, pamphlets etc.) – Using a physical marketing channel, such as flyers or posters, allows you to cut through a competitive digital marketing landscape, creating an impact on the public through marketing they can physically see in their day-to-day life.