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Whether your organisation delivers much needed services, or liaises with external stakeholders or suppliers, there’s no doubt of the skills, ability and passion needed to do so successfully.

But does your organisation get the necessary credit? Start attracting the right attention with a pro-active communication and PR strategy, so you can mitigate negative publicity, reduce complaints and better control how your organisation is perceived.

Our Developing Positive Communications and PR strategies courses is designed to enhance your organisation’s reputation, gain buy-in from stakeholders and improve trust amongst service users. Develop strategies to improve your external communication and enhance your organisation’s public image.

Leave the day with a PR and communications toolkit and action plan to take back to your organisation.

trainer photo
Malcolm Powers
Director - Tegula Consulting

Malcolm is a former Labour Party senior manager with over twenty years’ experience working with politicians at all levels across the UK. He an experienced trainer, facilitator, and consultant, specialising in climate governance, social media, communications, and stakeholder management, delivering courses for both the public and third sector.

As well as having worked in the political field for over twenty years, Malcolm is a former Councillor in Reading, holding portfolios for Environment and Community and was responsible for mainstreaming sustainability within the local authority. Malcolm’s passion for tackling the climate crisis remains undimmed and he has ...

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Learning Outcomes

  • Develop trust with your service users, key stakeholders and/or suppliers
  • Improve your external communication
  • Gain techniques to improve your organisation’s image
  • Create a communications/pr toolkit
  • Develop a positive comms/pr plan
All the Understanding ModernGov courses are Continuing Professional Development (CPD) certified, with signed certificates available upon request for event.

Enquire About In-House Training

To speak to someone about a bespoke training programme, please contact us:


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09:25 - 09:30


09:30 - 10:00

Trainer’s Welcome and Clarification of Learning Objectives

10:00 - 10:45

The Importance of Positive Communication/PR

  • Establish why positive comms/PR is important for public sector organisations
  • Consider current external factors: news stories
  • Develop trust with your service users, key stakeholders and/or suppliers
10:45 - 11:00


11:00 - 12:00

The Communication/PR Life Cycle

  • Familiarise yourself with the PR/comms life cycle
  • Develop strategies that improve your external communication
  • Gain techniques on how to engage with external stakeholders
12:00 - 13:00

Utilise Your Organisation’s Image

  • Gain techniques to improve your organisation’s image
  • Review examples of best practice
13:00 - 14:00


14:00 - 14:45

Develop a Communications and PR Toolkit

  • Effectively use digital channels to improve your comms
  • Learn how to do more effective press and media releases
  • Review other comms tools that can be useful
14:45 - 15:00


15:00 - 16:00

Workshop: Develop a Positive Comms/PR Plan

  • Apply the days learnings
  • Review examples of best practice
  • Develop a positive comms/PR plan
16:00 - 16:15

Round-Up and Key Takeaways