This course has passed.


Effective bids can help organisations win business, and gain funds for projects. Writing successful bids, however, demands a thorough, considered approach.

This Effective Bid Writing course will take you on a step-by-step guide through the process of bid writing, providing delegates with helpful checklists along the way, for use back at the office.

The course comprises of tutor input, delegate discussion and group work, to help bid writers understand what they need to do, to produce effective written bids.

Working with Bid Writing Expert, Sue Calthorpe, you will leave the day with all the tools you need to show your proposal in the most effective, persuasive way possible.

Learning Outcomes

  • Discover a winning framework for writing successful bids
  • Learn our bid writing expert’s tips for best practice and her checklist for success
  • Enhance your writing skills and learn the most effective language and structures to use when writing a bid
  • Work through real life examples and complete interactive exercises to embed the day’s learning
  • Leave the day confident in your ability to write a successful bid
All the Understanding ModernGov courses are Continuing Professional Development (CPD) certified, with signed certificates available upon request for event.

Enquire About In-House Training

To speak to someone about a bespoke training programme, please contact us:
0800 542 9414
[email protected]


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09:15 - 09:45


09:45 - 10:00

Trainer's Welcome and Clarification of Learning Objectives

10:00 - 11:15

Plan for Success

  • Discover Sue’s checklist of key things to consider before you begin your application.
  • Planning your approach to the process and aligning your objectives
  • How to identify vital resources
  • Gather evidence to support your bid
11:15 - 11:30

Morning Break

11:30 - 12:00

Prepare to Write

  • Establishing the approach you will take with your bid and how to plan effectively
  • Defining your ‘must know’ information – the vital points in your bid
  • Understanding the question is half the battle – Identifying what the buyer wants
  • Work through real-life bid questions to ensure you are able to identify the most salient information
  • How to use evaluation criteria to best effect
12:00 - 13:00

Write with Skill

  • Learn how high quality writing will aid your success
  • Discover Sue’s tried and tested bid-writing structures
  • Discover the impact an effective structure can have on your bid
  • Ensuring accuracy in content, structure and grammar
  • Making your bid look professional
  • Critique real-life examples
  • Organising your information in a logical format that is easily understood
13:00 - 14:00


14:00 - 14:45

Being Competitive

  • Learn the difference between process and outcome-driven writing
  • Using the correct language to promote yourself and stand out from the competition
  • Outlining your unique selling points and how you will help the buyer meet their objectives
  • Define ingredients for a compelling written argument
  • Hear from an innovative case study on their bidding success and how they gained a competitive advantage
14:45 - 15:00

Afternoon Break

15:00 - 16:00

Practise and Refine your Bid Writing Skills

  • Bring together the day’s learning with group discussion, questions and practical exercises to embed the day’s learning
  • Use real-life materials to practice your bid writing and produce a short bid
  • Leave the day confident in your ability to write a successful bid
16:00 - 16:15

Feedback, Evaluation & Close


Principal – Manchester

Oxford Street, Manchester, M60 7HA