In-House: Introduction to Behaviour Economics

Overview

Influence, relationships and productivity are key tenants of any business or organisation. But, measuring the effectiveness and worth of these concepts is harder than it seems. This is where behavioural economics has long added value.

Some of the most successful team-members and workplace cultures are those that employ the fundamentals of behaviour economics well. Covering topics such as irrationality, misbehaviour and influence, this highly-interactive course allows delegates to take away several techniques that are sure to improve decision-making, in any organisation.

Host this course In-House to guide your colleagues through the key facets of behaviour economics and ensure that those attending walk away with a broader, personalised path to improved productivity.

Agenda

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09:15 - 09:45

Registration and Morning Refreshments

09:45 - 10:00

Trainer’s Welcome and Learning Objectives

10:00 - 10:30

Getting People to Do Things They Don’t Want to Do

Fundamentals of behavioural economics and how this impacts our working lives
Discussing human behaviour: expectation vs. reality
Reviewing common examples of behavioural economics both in and out of work

10:30 - 11:15

Being Irrational: Are You Predictable or Exuberant?

Why do smart people make bad decisions? Looking at the ways in which irrationality influences decision-making
How expectations influence our opinions and decisions
Delegates will perform ‘experiments’

11:15 - 11:30

Morning Break

11:30 - 12:15

WORKSHOP: The Benefits of Misbehaving

Can bad behaviour benefit your team?
Discussing how listing benefits often isn’t enough to motivate people to complete a task or develop positive behaviours
Playing it Unsafe: The case for incentivising risk-takers
Framing failure being as important as success
Delegates will create a list of hypothetical situations where misbehaviour could be beneficial in their workplace

12:15 - 13:00

WORKSHOP: Nudge Theory – Getting People to Do Things Without Them Knowing That They’re Doing It

Brief overview of Nudge Theory and how it can subtly impact people’s behaviour
Opt-in vs. Opt-out: Which protects people more? How can these be applied in an everyday workplace culture?
The ethics of nudge
Reviewing real-life case studies
Delegate will be invited to engage in a scenario and suggest nudge principles in achieving mutually beneficial outcomes

13:00 - 14:00

Lunch Break

14:30 - 15:00

Why Having Too Little Means So Much

Delving into the topic of scarcity and how it is just another tool to be utilised, rather than a concept to be feared
How to perfectly balance the impulses of heart and head: It doesn’t have to be a battle
Making the leap from the personal to the universal: Analysing ‘what’s good for me is also good for everyone’
Real-life applications of scarcity, how to leverage it, create it and make people comfortable with it

15:00 - 16:00

WORKSHOP: The Science and Practice of Influence

Widening your arsenal: It’s not just about compliance
Discussing the key tenants of influence, such as:
- Behaviour
- Reciprocity
- Consistency
- Social Proof
- Likeability
- Authority
Delegates will audit their own current influence and 3 ways in which they can improve their influence, when returning to work

16:00 - 16:15

Creating you ‘Behavioural Toolkit’

Delegates will be invited to reflect upon the day’s learning and create a bespoke toolkit of the key behavioural techniques, that they can apply in their individual workplace or working-life.

16:15 - 16:20