Overview
Independent schools across the UK have achieved a high reputation internationally as providers of excellent education.
With overseas pupils forming just over 5% of independent school’s pupil population it is estimated that overseas pupils contribute £750 million each year in school fees.
On this Enhancing International Admissions & Marketing for Independent Schools course, delegates will develop their international marketing strategy by utilising cultural intelligence, understanding various parental drivers and legal requirements for admissions.
In an increasingly competitive environment, independent schools cannot rely on reputation alone to attract the best students. In order to effectively attract international students, independent schools must develop long-term, dynamic marketing and admissions strategies.
Through a series of workshops and case studies, this one day course led by experienced International Student Recruiter, Francisco Bustos, delegates will leave with the confidence and skills to enhance their marketing strategy, ensuring they remain competitive and admit the best pupils when marketing overseas.
With this knowledge and skills school leaders will seize the opportunity of international interest in British schooling and maximise this revenue stream.
Learning Outcomes
- Learn to effectively segment and analyse your overseas market
- Develop your school’s marketers’ abilities
- Inform Tier 4 sponsorship of overseas pupils with a thorough legal understanding
- Examine best practice positioning and targeting experience in the overseas market
- Target markets with innovative and bespoke school marketing
- Understand the drivers behind international student family behaviours
- Create a robust international pupil marketing and admissions strategy
