Optimising Income Generation for Academies

• Recognise benefits of implementing successful income generation methods
• Understand the conditions needed to be commercially successful
• Learn from real case studies how to avoid conflicts of interest
• Avoid common pitfalls in strategic delivery

• Learn the legal constraints and opportunities of commercial practice in your organisation
• Understand and comply with VAT registration and recovery rules for academies
• Gain an in-depth overview of VAT liability of incomes and activities
• Optimise your ability to claim Gift Aid and ensure you fulfil the related administrative requirements

Justin has a strong track record in raising funds for schools via conventional trust funds, grants and sponsorships. He has introduced an award winning strategy for the College, re-invigorating the brand and introducing social media tools to engage with diverse audiences.

• Harness your stakeholders to maximise your income generation results
• Use low cost marketing techniques that have great impact
• Effectively market your income generation activities using digital marketing tools
• Engage the parent community and interact with local businesses

• Explore options for funding sources and learn how and where to find grants
• Assess what grant funders will and won’t fund
• Understand how to get the application structure and style right
• Look at terminology and buzz words to include and common mistakes to avoid

• Assess the different methods for raising revenue and identify the best way forward for your organisation
• Work with other schools to share services such as estates, finance and human resources teams
• Mobilise your workforce to obtain support and challenge through the change process
• Take back an action plan to develop strategies to maximise income for your organisation