Overview
Marketing is a fast-evolving discipline. The speed of change and the impact of digitisation means marketers need to be more responsive and adaptive, whilst developing closer relationships with their service users.
Agile working helps you improve the effectiveness of your existing marketing planning and workflow. You will learn to prioritise according to your organisation’s needs and move forward with the aim of becoming more effective and efficient in your day to day working.
Our Understanding and Applying Agile Marketing is specifically designed for public sector professionals who are either marketers or have an interest in marketing.
Gain a more comprehensive overview of what agile marketing is; apply agile tools and techniques and learn how to better prioritise your marketing efforts.
Leave the day with the confidence to apply agile techniques to help improve how you connect with your service users and stakeholders.
Unlocking the Power of Virtual
Our virtual courses have been designed with you in mind. From group exercises in breakout rooms to live chat, whiteboards and interactive polls, we use a range of tools and techniques to ensure that you can connect with your trainer; network and share best practices with your peers and leave the day with the skills you need.
Our courses provide you with an interactive and engaging learning environment that can be accessed from any location, helping you to continue to connect, learn and grow.
Please note we will be using Zoom to virtually deliver this course.
Pam Ashby trains and coaches organisations, teams and leaders, supporting them to adopt Agile principles, practices and mindset to improve both productivity and results. Her experience spans large multinationals and start-ups, and her conclusion is solid across all perspectives – an Agile approach is powerful (and necessary) for all business disciplines to respond to the pace of change in a digital society.
Pam is an AgilePM® Practitioner, a Certified Scrum Master, and an accredited trainer for Agile Marketing and Agile Leadership. She is a certified coach, and holds diplomas in Marketing, Digital Marketing and NLP.
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Learning Outcomes
- Gain a firmer understanding of agile theory and tools
- Learn how agile can be applied to marketing
- Align your marketing practices with an agile approach
- Take back an agile marketing action plan
