Dashboards, data-driven reporting and visual presentations of numbers are now an established and essential part of how any modern organisation operates. But it can be a challenge to ensure that we separate the signal from the noise – allowing our audience to focus on the key trends, understand the narrative in the data, and take the right action based on the insights.

This Telling Stories with Data course is for anyone who needs to tell powerful data-driven stories. You may be an expert in the data that you’re presenting, but your audience probably doesn’t have your expertise. This course will give you the communication and storytelling skills to present data with maximum impact – to drive actions, behaviour change and crucial decisions.

Throughout the course, you’ll be working through real-world examples, and be introduced to tools and resources that you can use once you’re back at your desk.

You’ll leave with the confidence to distil the most complex data set into a compelling story.

Learning Outcomes

  • Gain best practice from data visualisation examples
  • Learn how to tailor the visualisation to different audiences
  • Structure and design infographics by using the right tools
  • Utilise a range of design techniques
  • Pitch your data with clarity and impact
All the Understanding ModernGov courses are Continuing Professional Development (CPD) certified, with signed certificates available upon request for event.

Enquire About In-House Training

To speak to someone about a bespoke training programme, please contact us:
0800 542 9414
[email protected]


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Beauty Versus Function

  • The data visualisation landscape in 2020, with industry examples
  • How to balance clarity with attention-grabbing visuals
  • A repeatable framework for creating successful visualisations

Tailoring to your Audience

  • How to identify the best way to present to varied types of stakeholders
  • Understanding the advantages and constraints of different types of presentations
  • Techniques for introducing transparency, without over-complicating the communication

Data Visualisation Styles

  • How to structure and design infographics, using the right tools
  • Matching graph and chart styles to the purpose of your visual
  • Common problems with chart types, and how to fix them.

Professional Design Techniques

  • Less is more: how to reduce clutter and focus on the key message
  • How to use layers and step-by-step reveals to develop a story
  • Ensuring that text and visual elements work together
  • Best practice in business dashboard design

Advanced Storytelling

  • Pitching your data with clarity and impact
    Refining the beginning, middle, and end of your narrative
  • Gathering feedback, and measuring the impact of your communication
  • Common challenges and pitfalls, and how to overcome them