Overview
Developing a positive communication strategy is one of the most effective steps an organisation can take to defend, protect and enhance their reputation during a crisis before it’s even happened.
By communicating clearly and effectively, organisations can direct the situation and benefit from a positive response when a ‘bump-in-the-road’ does strike. Conversely, ineffective communication brings about the opposite results.
Our half-day public sector focused Positive Communication in Times of Crisis Masterclass is specifically designed to ensure you are fully prepared for when a crisis hits, allowing you to quickly promote good news stories and remain positive in the face of adversity.
Acquire practical strategies and tools to ensure the smooth handling of any crisis. Work with the trainer to build an effective communications plan addressing all stages of a crisis, from pre-crisis preparation to post-crisis recovery and practise the skills you have learnt in a real-time scenario.
Unlocking the Power of Virtual
Our virtual courses have been designed with you in mind. From group exercises in breakout rooms to live chat, whiteboards, and interactive polls, we use a range of tools and techniques to ensure that you can connect with your trainer; network and share best practice with your peers and leave the day with the skills you need.
Our courses provide you with an interactive and engaging learning environment that can be accessed from any location, helping you to continue to connect, learn and grow.
This course will be delivered via Zoom.
Malcolm is a former Labour Party senior manager with over twenty years’ experience working with politicians at all levels across the UK. He an experienced trainer, facilitator, and consultant, specialising in climate governance, social media, communications, and stakeholder management, delivering courses for both the public and third sector.
As well as having worked in the political field for over twenty years, Malcolm is a former Councillor in Reading, holding portfolios for Environment and Community and was responsible for mainstreaming sustainability within the local authority. Malcolm’s passion for tackling the climate crisis remains undimmed and he has ...
Learning Outcomes
- Identify the key steps to monitor and tackle issues before they develop into crises
- Develop effective crisis communications strategies that integrate social and digital channels
- Participate in a live crisis communications simulation
- Leave with a toolkit for improved crisis communications for your organisation
- Understand the wider strategic opportunity of effective crisis communications
