Success in the delivery of any project, programme or policy is dependent on the effective management of stakeholders. Without the support and buy-in from key contributors, projects face an increased risk of failure.

In order to develop an effective strategy for successful stakeholder management, you must have the tools to build, maintain and evaluate effective partnerships.

This In-House A Guide to Successful Stakeholder Management training course will give you and your colleagues the necessary tools to perfect your stakeholder management skills. Learn how to get buy-in to support your organisation’s objectives, identify and map key stakeholders, effectively manage conversations and learn how to evaluate stakeholder relationships.

trainer photo
David Elverson
Change Management Expert

David is a change management and commercial expert, with a passion for helping to create more effective services. He works with a wide range of organisations and their staff on developing their commercial awareness, bringing about culture change and developing and implementing effective strategies.

He has worked extensively across the public and private sectors, working with over 50 local authorities, many NHS Trusts, Central Government departments and Science Councils in the last three years.

David is passionate about translating strategy into action in a way that engages staff and develops buy-in and high levels of productivity. Read more

Learning Outcomes

  • Gain buy-in for your organisation’s corporate objectives
  • Utilise stakeholder mapping techniques
  • Develop communication strategies to influence and engage stakeholders
  • Attain skills in overcoming conflict with stakeholders
  • Learn how to evaluate your key stakeholders
All the Understanding ModernGov courses are Continuing Professional Development (CPD) certified, with signed certificates available upon request for event.

Enquire About In-House Training

To speak to someone about a bespoke training programme, please contact us:
0800 542 9414
[email protected]


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09:15 - 09:45


09:45 - 10:00

Trainer's Welcome and Clarification of Learning Objectives

10:00 - 10:30

Stakeholder Management: Key Principles

  • Understand the importance of effective stakeholder management in any project or programme
  • Identify key challenges for your organisation in stakeholder management
  • What makes a successful stakeholder relationship?
  • Identify best practice in effective stakeholder management
10:30 - 11:00

Understanding Your Organisational Objectives

  • How to identify key objectives within a project or programme
  • Ascertain which stakeholders will contribute to these objectives
  • Outlining objectives, responsibilities and obligations of all parties
11:00 - 11:15

Morning Break

11:15 - 12:15

Identifying and Mapping Stakeholders

  • How to successfully map stakeholders within a project or programme
  • Examine different types of stakeholder maps
  • How to effectively identify diverse varieties of stakeholders
  • Prioritising stakeholders during the life of a project
  • Develop your own stakeholder mapping template
12:15 - 13:15

Develop Communication Strategies for Stakeholders

In this session, delegates will work on practical exercises with the Chair to help engage with key stakeholders and develop a communication strategy for their projects and programmes.

  • Manage conversations with stakeholders
  • Define responsibilities and roles in partnership working
  • Select communication methodologies to best influence and engage
  • Effective language, style and tone to create persuasive communications
13:15 - 14:15


14:15 - 16:00

Evaluating Stakeholder Relationships

In this session, delegates will learn how to monitor, analyse and evaluate stakeholder relationships and develop stakeholder strategies to achieve their organisational goals

  • How to evaluate relationships with your stakeholders
  • Monitor and preserve relationships during the life of a project or programme
  • Develop skills in overcoming conflict with stakeholders
  • Learn from your stakeholder relationships to maintain and manage your organisational goals
16:00 - 16:15

Feedback, Evaluation & Close