In a pressurised environment the ability to present compelling written information accurately and succinctly is an essential skill to have.

In today’s multi-media environment, it’s important to master an array of different writing styles in order to engage with colleagues to service users.

This course comprises a combination of tutor input, delegate discussion and group work, to help your teams understand what they need to do to write more effectively, or even to just brush up on their writing skills.

Run this Business Critical Writing bespoke course at your organisation, to learn the fundamentals of writing and how they can be applied to all written communication; improve spelling and grammar; adopt writing styles that suit different audiences; and learn how to write through different communication channels, such as letters, emails or web copy.

Learning Outcomes

  • Acquire effective skills to improve the way you communicate with your colleagues and service users
  • Learn how to write for an increasingly digital audience: structure emails, web copy
  • Accurate summaries: planning grids to help select the key points and present them up-front
  • Tables, graphs, informatics and images: aids to help you create memorable work that’s read, trusted and used
All the Understanding ModernGov courses are Continuing Professional Development (CPD) certified, with signed certificates available upon request for event.

Enquire About In-House Training

To speak to someone about a bespoke training programme, please contact us:
0800 542 9414
[email protected]


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09:45 - 10:00

Trainer’s Introduction and Clarification of Learning Objectives

10:00 - 10:45

How Does Writing Work for the Public Sector?

  • Good grammar, punctuation and spelling are the basic building blocks of all successful documents
  • Understand the ideas that drive effective writing
  • What happens if you never learnt grammar at school and now your organisation expects you to write like an expert?
  • You will receive tutor input followed by several short, practical exercises to test your skills and answer your questions
10:45 - 11:30

From Brain to Brief - How to Translate Business Ideas into Intelligent Prose

  • Understand the nuances of different writing styles
  • Communicating your ideas concisely – which words should you choose?
  • Being succinct and coherent
  • Ask questions, test your knowledge and identify areas for improvement
11:30 - 11:45

Morning Break

11:45 - 13:00

Writing Effective Digital Copy

  • Look at how people read digital content, such as emails and web copy to ensure you tailor your writing for the reader
  • Communicating your ideas concisely – learn which words to use
  • Know how to best structure digital content to get your point across in the most succinct way
13:00 - 14:00


14:00 - 15:15

Summarise Information in a Pressurised Environment

  • Learn how to summarise information in a busy and demanding work environment
  • Know what the reader wants in order to present the information in the best way
  • You will discuss with the trainer and peers what information to put in and leave out
  • Tutor input with a series of practical planning grids to create excellent summaries
15:15 - 16:00

Tables, Graphs and Other Visual Aids

  • You will look at how you can effectively use visual aids to help the reader better understand what you are saying
  • This session will let you explore a wide range of tools to help you present information such as: Q&A briefings; informatics; tables; graphs; flow charts, and word clouds
16:00 - 16:15

Feedback, Evaluation & Close