Charisma, likeability and assertiveness are all qualities demonstrated by highly persuasive people. By being more persuasive, you can be more effective at engaging with colleagues and stakeholders, and meet your professional goals. This Effective Persuading and Negotiating course gives you a wide range of tools and techniques to help achieve far higher standards of persuasion and operational negotiating.

Run this Effective Persuading and Negotiating course for your team In-House to gain the practical techniques in negotiating and being more persuasive, such as: positions; interests; needs; listening; reflecting; reframing; anchoring, and using silence.

Through a lively combination of presentations, videos, case-studies and role plays, learn how to negotiate in different contexts, develop successful partnerships and leave with new confidence in advancing a convincing case.

Learning Outcomes

  • Understand the theory and principles of persuading and negotiating
  • Practise specific techniques (active listening; reflecting and reframing; anchoring) that work in both professional and private situations
  • Learn how to negotiate convincingly in different public sector contexts for maximum impact
  • Build more successful partnerships
  • Leave with new confidence in framing issues and advancing a convincing case
All the Understanding ModernGov courses are Continuing Professional Development (CPD) certified, with signed certificates available upon request for event.

Enquire About In-House Training

To speak to someone about a bespoke training programme, please contact us:
0800 542 9414
[email protected]


Collapse all
09:45 - 10:00

Trainer’s Welcome and Clarification of Learning Objectives

10:00 - 11:30

Persuading and Negotiating – Theory

In this opening session delegates will analyse core elements of persuading and negotiating.

  • Positions, Interests and needs
  • Strength and weakness
  • Yes, Maybe, No
  • Anchoring
11:30 - 11:45

Morning Break

11:45 - 13:00

Persuading and Negotiating - Practice

The trainer will explain different practical techniques for personal effectiveness in negotiating/persuading.

  • Organising a meeting
  • Listening
  • Reflecting / reframing
  • What if ..?
  • Silence
13:00 - 14:00


14:00 - 16:00

Negotiation and Persuasion in Action

Delegates in groups of four will negotiate a basis for new empowerment projects in two difficult countries: each person has a separate brief. The roleplay tests different skills (listening, framing, persuading, chairing, framing, determination).

16:00 - 16:15

Feedback, Evaluation & Close