Available Dates

Overview

Strong writing skills are the backbone of effective everyday communication which allow you to convey your message effectively and quickly.

Attend our Masterclass: Writing Essentials to maximise efficient and effective learning and explore 80 ways to improve your writing in half a day. Each part of this session comes with an easy-to-use checklist for you to record in a workbook for easy reference as soon as you’re back at work.

Explore techniques that will help you with the wide range of writing tasks we undertake every day, from emails to briefing, from business cases to blogs, from speeches to submissions. Leave the day with practical tips and tricks to avoid common pitfalls and ensure your message is clearly communicated.

Unlocking the Power of Virtual

Our virtual courses have been designed with you in mind. From group exercises in breakout rooms to live chat, whiteboards, and interactive polls, we use a range of tools and techniques to ensure that you can connect with your trainer; network and share best practice with your peers and leave the day with the skills you need.

Our courses provide you with an interactive and engaging learning environment that can be accessed from any location, helping you to continue to connect, learn and grow. Click here to discover more!

Please note we will be using Zoom to deliver this course.

trainer photo
Sue Calthorpe
Media & Communications Specialist

Susan works with organisations and individuals to improve their written communications skills.

She worked as a regional and national newspaper journalist before setting up a full-service communications company, now established for 30 years.

She works with public and private sector organisations to help with:

  • Effective emails
  • Report writing
  • Briefings and submissions
  • Persuasive and influential writing techniques
  • Promotional writing
  • Effective complaint handling
  • Communicating complex information for non-technical readers.

Her recent clients include Legal & General, HSBC, BRIT, the Law ...

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Learning Outcomes

  • Adapt your writing style for different, audiences, purposes, and messages
  • Communicate your message effectively
  • Ensure your writing is clear, concise, and accessible
  • Avoid common pitfalls in your writing
All the Understanding ModernGov courses are Continuing Professional Development (CPD) certified, with signed certificates available upon request for event.

Enquire About In-House Training

To speak to someone about a bespoke training programme, please contact us:
0800 542 9414
[email protected]

Agenda

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09:00 - 09:05

Registration

09:05 - 09:15

Trainers Welcome and Clarification of Learning Objectives

09:15 - 10:15

The Essential Elements of Writing

  • The four essential elements: how to source, select, structure, and simplify
  • Five ways to improve your writing when you’re not writing
  • Five things to think about before you start
  • Three questions to ask about your reader
10:15 - 11:15

Creating Clear Content

  • Our organised reading brains – three things to consider
  • Nine ways to create documents that can be read once and understood
  • Ten techniques to develop style and tone
  • Ten ways to write with power and persuasion
11:15 - 12:00

Break

12:00 - 12:50

Workshop: Writing in Action

  • Ten ways to ensure your reader understands you
  • Ten things to avoid
  • Ten ways to edit
12:50 - 13:00

Feedback, Evaluation and Close