Overview

Disinformation and misinformation can undermine policy, cause concern, and damage your organisation’s reputation. In an era of social media where fake news can spread rapidly, it is essential that teams and organisations can react quickly and ensure the correct information is broadcast.

Attend this Countering Disinformation and Misinformation course to learn about the different tools to identify and monitor threats and implement mitigating strategies. Learn how to create a consistent narrative and how to coordinate a response for countering disinformation.

Practice theory through real-life scenarios and establish the best approach to counter and fight disinformation through campaigns, designed responses and clear communications. Leave the day with a strategy to implement in your organisation and the confidence to be able to respond to any false information.

Unlocking the Power of Virtual

Our virtual courses have been designed with you in mind. From group exercises in breakout rooms to live chat, whiteboards and interactive polls, we use a range of tools and techniques to ensure that you can connect with your trainer; network and share best practice with your peers and leave the day with the skills you need.

Our courses provide you with an interactive and engaging learning environment that can be accessed from any location, helping you to continue to connect, learn and grow. Click here to discover more!

 

trainer photo
Paul Brennan
News Editor and Media Training Consultant

Paul Brennan is a correspondent and news editor covering Europe and the Middle East for Al Jazeera English.

Paul has substantial digital storytelling, communications, and content distribution experiences with more than 20 years’ experience gathering findings and delivering compelling stories. During that period, he has provided social media expertise in verification and content creation, which has become essential in the age of fake news and disinformation.

His previous experience in managing field teams and collaborating with numerous diverse stakeholders also ensures he is able to distill complex data and information into relevant and accessible formats. His ...

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Learning Outcomes

• Define the differences between disinformation and misinformation
• Understand the mechanisms behind fake news, how they spread, and who is targeted
• Identify the current trends in disinformation campaigns and how to monitor potential threats
• Learn about the recent responses, initiatives, and available tools
• Establish a mitigating strategy, how to implement it, and with whom

All the Understanding ModernGov courses are Continuing Professional Development (CPD) certified, with signed certificates available upon request for event.

Enquire About In-House Training

To speak to someone about a bespoke training programme, please contact us:
0800 542 9414
InHouse@moderngov.com

Agenda

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09:25 - 09:30

Online Registration

09:30 - 09:45

Clarification of Learning Objectives

09:45 - 10:45

The Current Landscape of Fake News, Disinformation and Misinformation

  • Define and understand the differences between disinformation, misinformation, and fake news
  • Evaluate your own habits of media consumption and reactions when presented with a piece of news
  • Identify current trends, topics, and keywords in disinformation and misinformation campaigns
  • Understand misinformation and disinformation techniques
10:45 - 11:00

Morning Break

11:00 - 12:00

Acting Rather Than Reacting: Implementing a Monitoring Strategy

  • Learn about available monitoring tools and techniques: automatic news verification, early warning tools, social media alerts, etc.
  • Identify potential threats, perpetrators, and targeted audience
  • Assess risks and impact to prepare strategies against potential disinformation campaign
  • Create partnerships with key stakeholders
12:00 - 13:00

Lunch

13:00 - 14:00

What Is the Best Approach When Responding to Disinformation?

  • Learn about counter-disinformation strategies and their efficiency: governmental initiatives, fact-checking, myth busting, press release, social media campaign, etc.
  • Establish a clear communication plan to reach your audience
  • Coordinate your response and maintain a consistent narrative
  • Case Studies: best practice and recent strategies
14:00 - 15:00

Workshop: Establish a Counter-Disinformation Strategy

During this workshop, delegates will work in teams to formulate a strategy and answer an identified threat. They will appraise the best approach, and then communicate how they intend to carry it out.

The exercise will represent a high-pressure environment, delegates will have the opportunity to focus on an area of their choice (campaign, press release, tweets, etc.) and receive feedback.

15:00 - 15:15

Afternoon Break

15:15 - 16:00

Action Planning: Creating a Strategy for Your Organisation

  • Map key stakeholders (audience, threats, partners) and potential disinformation or misinformation threats for your organisation
  • Identify potential obstacles to mitigation and response strategies
  • Establish how to track outcomes and share information
  • Receive feedback and set your goals
16:00 - 16:15

Feedback and Key Takeaways

Pricing

Central Government & Agencies - Virtual

Delegate Price
£345 + VAT

Local Government, Housing, Education & Health - Virtual

Delegate Price
£345 + VAT

Charity - Virtual

Delegate Price
£345 + VAT

Private Sector - Virtual

Delegate Price
£445 + VAT