Overview
Strategic communications has never been more important for the public sector. Organisations must communicate effectively with their external and internal stakeholders to build trust, manage reputation and engage them with priorities and objectives. Meanwhile the way we communicate and interact has been completely altered in the last year and requires adapting current strategies to the new context.
On this highly-interactive Creating Effective Communication Strategies course, which uses breakout rooms, learn the principles of strategic communications, how to align them with corporate objectives and how to create a communications strategy. Leave the course with several useful tools to use in your organisation.
There will be plenty of opportune moments for networking and sharing resources and experiences with other delegates. Gain valuable contacts with other like-minded peers to create that invaluable ongoing support network.
Unlocking the Power of Virtual
Our virtual courses have been designed with you in mind. From group exercises in breakout rooms to live chat, whiteboards and interactive polls, we use a range of tools and techniques to ensure that you can connect with your trainer; network and share best practice with your peers and leave the day with the skills you need.
Our courses provide you with an interactive and engaging learning environment that can be accessed from any location, helping you to continue to connect, learn and grow. Click here to discover more!
This course will be delivered via Zoom.
Sheree Dodd is a former senior civil servant and strategist, who was responsible for strategic communications planning at the former Department for Trade and Industry and has led on strategic planning for the International Diabetes Federation.
A former Director of Communications at the Department of Trade and Industry (DTI), Deputy Director at DWP and Head of News at the Northern Ireland Office (NIO), she offers a powerful combination of experience in leading complex communications activity as well as national media practice from many years as a senior political journalist.
Sheree has extensive experience of handling ...
Learning Outcomes
- Understand the importance of taking a strategic communications approach
- Understand the role of leadership in ensuring effective strategic communications
- Learn how to create an effective communications strategy
- Learn how to build your corporate narrative
- Understand the role of digital and social media
