Overview
The last eighteen months have shown that strategic communication has never been more important for the public sector. Organisations need to build trust and manage their brand and reputation to communicate effectively with their external and internal stakeholders.
Our highly interactive Creating Effective Communication Strategies course provides an in-depth exploration of the principles of strategic communication, including managing your brand and reputation, understanding your audiences and how to design and implement a communication strategy.
Throughout the day there will be plenty of opportunity for networking, sharing insights and experiences with other delegates.
Malcolm is a former Labour Party senior manager with over twenty years’ experience working with politicians at all levels across the UK. He an experienced trainer, facilitator, and consultant, specialising in climate governance, social media, communications, and stakeholder management, delivering courses for both the public and third sector.
As well as having worked in the political field for over twenty years, Malcolm is a former Councillor in Reading, holding portfolios for Environment and Community and was responsible for mainstreaming sustainability within the local authority. Malcolm’s passion for tackling the climate crisis remains undimmed and he has ...
Learning Outcomes
- Know how to shape your corporate narrative
- Learn how to design and implement an effective communications strategy
- Understand the importance of taking a strategic communications approach
- Be aware of the role of leadership in ensuring effective strategic communications
- Discover what role digital and social media can play in your communications strategy
