Overview
With public sector organisations having to communicate with a variety of audiences, it is essential that digital content is effectively planned, managed and created to clearly engage and inform stakeholders and service users.
Attend our Creating Content to Engage Your Audience course to boost your creativity, improve your organisation’s content and enhance your audience’s experience. Identify best practices across content types to develop awareness and build trust with your target audience.
Join online content expert, Alan Rutter, to gain jargon-free practical advice on creating captivating content that speaks to your audience based on your objectives. Leave the day with a content creation toolkit to improve you content producing processes and even reach new audiences.
Unlocking the Power of Virtual
Our virtual courses have been designed with you in mind. From group exercises in breakout rooms to live chat, whiteboards and interactive polls, we use a range of tools and techniques to ensure that you can connect with your trainer; network and share best practice with your peers and leave the day with the skills you need.
Our courses provide you with an interactive and engaging learning environment that can be accessed from any location, helping you to continue to connect, learn and grow.
Please note we will use Zoom to virtually deliver this course.
Alan Rutter is a journalist, digital consultant, product owner and trainer.
He oversaw the iPad edition launches of Wired, GQ, Vanity Fair and Vogue in the UK, and has been working with Condé Nast International as product owner on a bespoke digital asset management system for their 11 global markets.
Until November 2014 he worked with Guardian Masterclasses on curating and delivering new course strands and teaching their B2B data visualisation courses for clients including the Financial Conduct Authority, the Home Office, Novartis, Haringey Council and Gloucestershire Police Constabulary.
Previously he was ...
Learning Outcomes
- Examine best practice in content creation to improve your working process
- Ensure your content is relevant to reach your audience
- Learn how to create visuals that support your message effectively
- Understand different types of content depending on your communication objectives
- Gain a valuable, budget-friendly toolkit to create a variety of content
