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With public sector organisations having to communicate with a variety of audiences, it is essential that digital content is effectively planned, managed and created to clearly engage and inform stakeholders and service users.

Attend our Creating Content to Engage Your Audience course to boost your creativity, improve your organisation’s content and enhance your audience’s experience. Identify best practices across content types to develop awareness and build trust with your target audience.

Join online content expert, Alan Rutter, to gain jargon-free practical advice on creating captivating content that speaks to your audience based on your objectives. Leave the day with a content creation toolkit to improve you content producing processes and even reach new audiences.

Unlocking the Power of Virtual

Our virtual courses have been designed with you in mind. From group exercises in breakout rooms to live chat, whiteboards and interactive polls, we use a range of tools and techniques to ensure that you can connect with your trainer; network and share best practice with your peers and leave the day with the skills you need.

Our courses provide you with an interactive and engaging learning environment that can be accessed from any location, helping you to continue to connect, learn and grow.

Please note we will use Zoom to virtually deliver this course.

trainer photo
Alan Rutter
Data Visualisation Expert

Alan Rutter is a journalist, digital consultant, product owner and trainer.

He oversaw the iPad edition launches of Wired, GQ, Vanity Fair and Vogue in the UK, and has been working with Condé Nast International as product owner on a bespoke digital asset management system for their 11 global markets.

Until November 2014 he worked with Guardian Masterclasses on curating and delivering new course strands and teaching their B2B data visualisation courses for clients including the Financial Conduct Authority, the Home Office, Novartis, Haringey Council and Gloucestershire Police Constabulary.

Previously he was ...

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Learning Outcomes

  • Examine best practice in content creation to improve your working process
  • Ensure your content is relevant to reach your audience
  • Learn how to create visuals that support your message effectively
  • Understand different types of content depending on your communication objectives
  • Gain a valuable, budget-friendly toolkit to create a variety of content
All the Understanding ModernGov courses are Continuing Professional Development (CPD) certified, with signed certificates available upon request for event.

Enquire About In-House Training

To speak to someone about a bespoke training programme, please contact us:
0800 542 9414
[email protected]


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09:25 - 09:30


09:30 - 10:00

Trainer’s Welcome and Clarification of Learning Objectives

10:00 - 10:45

Review Different Types of Digital Content in the Public Sector

  • Examine different types of content used within the public sector
  • Review best and bad practice examples of how content has been used
  • Determine best practices about re-using your content efficiently
10:45 - 11:30

Preparing and Planning Content for Your Audience

  • Determine what content is applicable for your audience
  • Better understand how your audience absorbs content
  • Optimise your topic and content relevance to maintain ready-to-go research
  • Understand how SEO and social media algorithms impact promoting your content
  • Gain tips on what makes an effective content creation strategy
11:30 - 11:45

Morning Break

11:45 - 12:45

Workshop: The Content Creation Toolkit

  • Learn about different types of content: written, visual, video, audio and more
  • Find out more about sources for free content templates
  • Know how to customise your templates and set guidelines for multiple users
  • Toolkit: Learn about budget-friendly resources and tools to create content
12:45 - 13:30


13:30 - 13:45

Reflection Session

13:45 - 14:45

Workshop: Create Engaging Visuals for Web and Social Media

  • Understand how visuals can support your message across social media
  • Gain valuable guidelines to adapt your visuals for your different social channels
  • Know what makes a great visual: themes, subject, composition, colour palette
  • Maintain quality with the proper size ratio and image-to-text ratio
14:45 - 15:00

Afternoon Break

15:00 - 16:00

Workshop: Create Successful Video Content

  • Determine when creating a video is the right decision
  • Learn how to use a script to engage with your audience
  • Enhance your exposure through platforms, hashtags, transcripts and metadata
  • Explore different video formats depending on your purpose: topic tutorial, process guides, case study and video roundtable
16:00 - 16:15

Round Up and Key Take Away