Overview

Ensuring digital content is effectively planned to clearly engage and inform stakeholders and service users is crucial for public sector organisations when communicating with a wide range of audiences.

Attend our Creating Online Content to Engage Your Audience course to develop content that effectively communicates your objectives. Discover tried-and-tested frameworks for planning and evaluating your content, as well as up-to-date guidance on accessibility. Take away a guide to the latest trends in the ever-changing landscape of technology and social media.

Join online content expert, Alan Rutter, to gain jargon-free practical advice on creating captivating content that speaks to your audience based on your objectives. Leave the day with a content creation toolkit to improve your content producing processes and even reach new audiences.

Unlocking the Power of Virtual

Our virtual courses have been designed with you in mind. From group exercises in breakout rooms to live chat, whiteboards and interactive polls, we use a range of tools and techniques to ensure that you can connect with your trainer; network and share best practice with your peers and leave the day with the skills you need.

Our courses provide you with an interactive and engaging learning environment that can be accessed from any location, helping you to continue to connect, learn and grow.

Please note we will use Zoom to virtually deliver this course.

trainer photo
Alan Rutter
Data Visualisation Expert

Alan Rutter is a journalist, digital consultant, product owner and trainer.

He oversaw the iPad edition launches of Wired, GQ, Vanity Fair and Vogue in the UK, and has been working with Condé Nast International as product owner on a bespoke digital asset management system for their 11 global markets.

Until November 2014 he worked with Guardian Masterclasses on curating and delivering new course strands and teaching their B2B data visualisation courses for clients including the Financial Conduct Authority, the Home Office, Novartis, Haringey Council and Gloucestershire Police Constabulary.

Previously he was ...

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Learning Outcomes

  • Examine best practice in content creation to improve your working process
  • Ensure your content is relevant to reach your audience
  • Learn how to create visuals that support your message effectively
  • Understand different types of content depending on your communication objectives
  • Gain a valuable, budget-friendly toolkit to create a variety of content
All the Understanding ModernGov courses are Continuing Professional Development (CPD) certified, with signed certificates available upon request for event.

Enquire About In-House Training

To speak to someone about a bespoke training programme, please contact us:
0800 542 9414
[email protected]

Agenda

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09:25 - 09:30

Registration

09:30 - 10:00

Trainer’s Welcome and Clarification of Learning Objectives

10:00 - 10:45

Review Different Types of Digital Content in the Public Sector

  • Examine different types of content used within the public sector
  • Review best and bad practice examples of how content has been used
  • Understand the latest trends in social media and content technology
10:45 - 11:30

Preparing and Planning Content for Your Audience

  • Determine what content is applicable for your audience
  • Better understand how your audience absorbs content
  • Optimise your topic and content relevance to maintain ready-to-go research
  • Understand how SEO and social media algorithms impact promoting your content
  • Gain tips on what makes an effective content creation strategy
11:30 - 11:45

Morning Break

11:45 - 12:45

Workshop: The Content Creation Toolkit

  • Learn about different types of content: written, visual, video, audio and more
  • Find out more about sources for free content templates and visual assets
  • Know how to customise your templates and set guidelines for multiple users
  • Toolkit: Learn about budget-friendly resources and tools to create content
12:45 - 13:45

Lunch

13:45 - 14:45

Workshop: Design and accessibility

  • Understand how visuals can support your message across social media and other channels
  • Learn to generate attractive and functional colour palettes
  • Know how to use hierarchy to lead your audience through the content
  • Understand how to use metadata and other methods to ensure your content is accessible
14:45 - 15:00

Afternoon Break

15:00 - 16:00

Workshop: Create Successful Video Content

  • Determine when creating video content is the right decision
  • Explore different video formats depending on your purpose: topic tutorial, process guides, case study and video roundtable
  • Storyboarding and scripting a successful video
  • Assess your requirements for AV equipment and editing software
16:00 - 16:15

Round Up and Key Takeaways

  • Determine when creating video content is the right decision
  • Explore different video formats depending on your purpose: topic tutorial, process guides, case study and video roundtable
  • Storyboarding and scripting a successful video
  • Assess your requirements for AV equipment and editing software

Pricing

Central Government & Agencies - Virtual

Delegate Price
£395

Local Government, Housing, Education & Health - Virtual

Delegate Price
£395

Charity - Virtual

Delegate Price
£395

Private Sector - Virtual

Delegate Price
£495