Overview
Ensuring digital content is effectively planned to clearly engage and inform stakeholders and service users is crucial for public sector organisations when communicating with a wide range of audiences.
Attend our Creating Online Content to Engage Your Audience course to develop content that effectively communicates your objectives. Discover tried-and-tested frameworks for planning and evaluating your content, as well as up-to-date guidance on accessibility. Take away a guide to the latest trends in the ever-changing landscape of technology and social media.
Join online content expert, Alan Rutter, to gain jargon-free practical advice on creating captivating content that speaks to your audience based on your objectives. Leave the day with a content creation toolkit to improve your content producing processes and even reach new audiences.
Unlocking the Power of Virtual
Our virtual courses have been designed with you in mind. From group exercises in breakout rooms to live chat, whiteboards and interactive polls, we use a range of tools and techniques to ensure that you can connect with your trainer; network and share best practice with your peers and leave the day with the skills you need.
Our courses provide you with an interactive and engaging learning environment that can be accessed from any location, helping you to continue to connect, learn and grow.
Please note we will use Zoom to virtually deliver this course.
Alan Rutter is a journalist, digital consultant, product owner and trainer.
He oversaw the iPad edition launches of Wired, GQ, Vanity Fair and Vogue in the UK, and has been working with Condé Nast International as product owner on a bespoke digital asset management system for their 11 global markets.
Until November 2014 he worked with Guardian Masterclasses on curating and delivering new course strands and teaching their B2B data visualisation courses for clients including the Financial Conduct Authority, the Home Office, Novartis, Haringey Council and Gloucestershire Police Constabulary.
Previously he was ...
Learning Outcomes
- Examine best practice in content creation to improve your working process
- Ensure your content is relevant to reach your audience
- Learn how to create visuals that support your message effectively
- Understand different types of content depending on your communication objectives
- Gain a valuable, budget-friendly toolkit to create a variety of content
