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It’s vital that marketers and data protection professionals have a clearer understanding of the regulation around privacy in marketing.

Attend our Effective Data Protection and Privacy in Marketing course to gain a comprehensive understanding of the regulations, such as the Privacy and Electronic Communications Regulations (PECR), Data Protection Act, UK GDPR and the Data Protection and Digital Information Bill.

Develop a more robust compliance framework and leave the day confident in the data protection and privacy of your marketing.

Unlocking the Power of Virtual

Our virtual courses have been designed with you in mind. From group exercises in breakout rooms to live chat, whiteboards, and interactive polls, we use a range of tools and techniques to ensure that you can connect with your trainer; network and share best practice with your peers and leave the day with the skills you need.

Our courses provide you with an interactive and engaging learning environment that can be accessed from any location, helping you to continue to connect, learn and grow. Click here to discover more!

Please note we will use Zoom to virtually deliver this course.

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Iain Harrison
Information Governance Specialist

Iain Harrison would never claim to be an “expert” but would admit (if pushed) he is a specialist on data protection, environmental information, freedom of information and open data, information security and surveillance law.

Iain brings 16 years of experience in delivering consultancy, advice and guidance in information law-related topics to a variety of public, private and voluntary organisations. Iain currently manages an Information Governance & Risk Team and is responsible, along with the above, for preparation and implementation of the GDPR within a large unitary local authority and giving support to its partner organisations.

In ...

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Learning Outcomes

  • Gain a comprehensive understanding of the relevant data protection regulations
  • Learn how to avoid common mistakes
  • Understand how PECR fits into the UK Data Protection environment
  • Look to the future legislative changes that will affect compliance
  • Take back a marketing data protection and privacy toolkit to your organisation
All the Understanding ModernGov courses are Continuing Professional Development (CPD) certified, with signed certificates available upon request for event.

Enquire About In-House Training

To speak to someone about a bespoke training programme, please contact us:
0800 542 9414
[email protected]


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09:25 - 09:30


09:30 - 10:00

Trainer’s Welcome and Clarification of Learning Objectives

10:00 - 11:00

Introduction to the Data Protection and Privacy Legislation

  • Understand what is (and isn’t) Direct Marketing
  • Ascertain what communication is covered by PECR
  • Better determine what data is classified as personal
  • Learn how PECR fits in with other important data protection laws such as UK GDPR
  • Understand data subject rights under UK GDPR & PECR and how they apply
  • Discuss how the Data Protection and Digital Information Bill will impact you
  • Outline the consequences of non-compliance and how the ICO handle enforcement
11:00 - 11:15


11:15 - 12:15

Staying PECR and GDPR Compliant in Direct Marketing

  • Break down what you need to do to be compliant
  • Undertaking Data Protection Impact Assessments to understand how to avoid issues of non-compliance in your day-to-day marketing work
  • Understand what makes for valid consent and how to record and manage it
  • Learn the differences between solicited and unsolicited marketing, B2B, UK-PECR or EU-PECR, as well other factors that might affect the compliance of your marketing strategy
12:15 - 13:00

Data Compliance in Cookies and Other Forms of Digital Tracking

  • Understand transparency requirements, what you need to tell people and when?
  • Understand your usage of digital tracking tools such as cookies, location data and more.
  • Ensure your organisation has a compliance plan in place for development of new websites and apps
13:00 - 14:00


14:00 - 15:00

Ensuring Data Protection Standards in Customer Records

  • Build Data Protection (and PECR) compliance into marketing directories, CRM records and other forms of record keeping
  • Understand how to build a strong Data Protection and PECR culture in your organisation so that anyone with access to your customer records is fully aware of how to stay compliant and the consequences of failing to do so
15:00 - 16:00

Workshop: Develop a Marketing Data Protection and Privacy Toolkit

  • Develop strategies to enhance your organisation’s marketing privacy procedures
  • Ensure your marketing processes are more secure and fully compliant
  • Learn how to mitigate and manage privacy risks
  • Take back a marketing data protection and privacy toolkit to your organisation