Overview
Understanding your organisation’s digital identity has become more critical to spread your message in the ever-changing digital landscape.
Our highly practical Mastering Digital Communications course is specifically designed to provide you with the digital tools to better navigate different media platforms. Learn how to build trust with your audience and improve engagement.
Develop a more effective digital communication strategy to support your organisation’s core communication objectives. Identify how social media analytics can track and improve your success.
Leave the day with a toolkit that provides you with enhanced capability in digital communication, social channel management and implementation.
Unlocking the Power of Virtual
Our virtual courses have been designed with you in mind. From group exercises in breakout rooms to live chat, whiteboards and interactive polls, we use a range of tools and techniques to ensure that you can connect with your trainer; network and share best practice with your peers and leave the day with the skills you need.
Our courses provide you with an interactive and engaging learning environment that can be accessed from any location, helping you to continue to connect, learn and grow. Click here to discover more!
Please note we will use Zoom to virtually deliver this course.
Alistair is the Social Media and Digital Communications Manager at The University of Manchester, where he oversees the strategic direction of corporate channels totalling over 1 million followers and leads a hub of social media professionals across campus.
He is an experienced digital marketing and communications specialist with over twelve years’ experience in public and private sector roles, including agency and in-house. Alistair has spent the last eight years working in Higher Education and is a regular presenter and trainer.
Learning Outcomes
- Identify the most effective digital communications channels for your organisation
- Develop a content strategy for day to day and campaign activity, ensuring accessible social media content
- Learn how social advocacy programmes can engage internal colleagues and external audiences
- Learn how to measure success and impact – review and track key digital metrics
- Understand how to protect and enhance online reputation for your organisation
