This course is now sold out. Please see other available dates.


Data is just information that can often be hard to digest. To help your audience understand and engage with your data, connect them to it through storytelling.

You might be an expert in the data and what that information has to offer, but your audience often isn’t. Our Telling Stories with Data course will teach you simple techniques to improve your communication skills, so that you can present your data with maximum impact to drive actions and influence change.

Through real-world examples and expert advice, leave the day with the confidence to craft any complex data into a compelling, impactful story that will drive action.

Unlocking the Power of Virtual

Our virtual courses have been designed with you in mind. From group exercises in breakout rooms to live chat, whiteboards and interactive polls, we use a range of tools and techniques to ensure that you can connect with your trainer; network and share best practice with your peers and leave the day with the skills you need.

Our courses provide you with an interactive and engaging learning environment that can be accessed from any location, helping you to continue to connect, learn and grow. Click here to discover more!

Please note we will use Zoom to virtually deliver this course.

trainer photo
Alan Rutter
Data Visualisation Expert

Alan Rutter is a journalist, digital consultant, product owner and trainer.

He oversaw the iPad edition launches of Wired, GQ, Vanity Fair and Vogue in the UK, and has been working with Condé Nast International as product owner on a bespoke digital asset management system for their 11 global markets.

Until November 2014 he worked with Guardian Masterclasses on curating and delivering new course strands and teaching their B2B data visualisation courses for clients including the Financial Conduct Authority, the Home Office, Novartis, Haringey Council and Gloucestershire Police Constabulary.

Previously he was ...

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Learning Outcomes

  • Utilise a range of design techniques
  • Pitch your data with clarity and impact
  • Gain best practice from data visualisation examples
  • Structure and design infographics by using the right tools
  • Learn how to tailor your visualisation to different audiences
All the Understanding ModernGov courses are Continuing Professional Development (CPD) certified, with signed certificates available upon request for event.

Enquire About In-House Training

To speak to someone about a bespoke training programme, please contact us:
0800 542 9414
[email protected]


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09:25 - 09:30


09:30 - 10:00

Trainer’s Welcome and Clarification of Learning Objectives

10:00 - 10:45

Beauty Versus Function

  • How to balance clarity with attention-grabbing visuals
  • A repeatable framework for creating successful visualisations
  • Understand the current data visualisation landscape using industry examples’
10:45 - 11:00


11:00 - 12:00

Tailoring to Your Audience

  • How to identify the best way to present to various types of stakeholders
  • Understand the advantages and constraints of different types of presentations
  • Techniques for introducing transparency, without over-complicating the communication
12:00 - 13:00

Data Visualisation Styles

  • Common problems with chart types and how to fix them
  • Matching graph and chart styles to the purpose of your visual
  • How to structure and design infographics by using the right tools
13:00 - 13:45


13:45 - 14:00

Reflection Session

  • Trainer will review the day’s learning and the next stages of the course
  • Delegates will have time to ask questions and share views with one another
14:00 - 15:00

Professional Design Techniques

  • Best practice in business dashboard design
  • Understand how the text and visual elements work together
  • How to use layers and step-by-step reveals to develop a story
  • Less is more: how to reduce clutter and focus on the key message
15:00 - 16:00

Advanced Storytelling

  • Pitching your data with clarity and impact
  • Refining the beginning, middle and end of your narrative
  • Common challenges and pitfalls and how to overcome them
  • Gathering feedback and measuring the impact of your communication
16:00 - 16:15

Round Up and Key Takeaways