Overview

Succinct briefings and submissions can improve the ability to influence key decision-makers and stakeholders. However, distilling complex information in a short, well-structured document requires efficient writing.

By attending this virtual Effective Briefing and Submissions course, gain confidence by working with communications trainer, Sue Calthorpe, to acquire the skills and tools to write more informative and compelling briefings.

Attend this course to gain techniques to develop more effective planning structures; learn how to write accurate, clear, and understandable text; perfect how you express different options and ask for decisions, and gain techniques to distil large volumes of information into clear and succinct summaries.

Gain a comprehensive understanding of what it takes to inform, convince, and persuade stakeholders and decision makers despite uncertainties and the fast-changing context.

What Makes Understanding ModernGov different?

Delegates on this course will be given free access to The Understanding ModernGov Network. An online community platform where you can keep in touch with your trainer and your fellow course mates. We pull together exclusive content and a dynamic activity feed; member profiles; conversations and comments; topics and articles; polls, questions, and posts; events; direct messaging between members; and more.

Unlocking the Power of Virtual

Our virtual courses have been designed with you in mind. From group exercises in breakout rooms to live chat, whiteboards and interactive polls, we use a range of tools and techniques to ensure that you can connect with your trainer; network and share best practice with your peers and leave the day with the skills you need.

Our courses provide you with an interactive and engaging learning environment that can be accessed from any location, helping you to continue to connect, learn and grow. Click here to discover more!

Please note we will be using Zoom to deliver this course.

 

 

trainer photo
Sue Calthorpe
Media & Communications Specialist

Susan works with organisations and individuals to improve their written communications skills.

She worked as a regional and national newspaper journalist before setting up a full-service communications company, now established for 30 years.

She works with public and private sector organisations to help with:

  • Effective emails
  • Report writing
  • Briefings and submissions
  • Persuasive and influential writing techniques
  • Promotional writing
  • Effective complaint handling
  • Communicating complex information for non-technical readers.

Her recent clients include Legal & General, HSBC, BRIT, the Law ...

Read more

Learning Outcomes

  • Acquire a range of techniques to create concise, complete and consistent documents for a busy workplace
  • Understand how to read quickly and identify key facts
  • Learn where to put key facts on a page – ensure they are noticed
  • Apply classroom examples to real life documents
  • Construct key sentences, informative paragraphs and useful documents to create the kind of impact that public sector organisations and professionals require
All the Understanding ModernGov courses are Continuing Professional Development (CPD) certified, with signed certificates available upon request for event.

Enquire About In-House Training

To speak to someone about a bespoke training programme, please contact us:
0800 542 9414
[email protected]

Agenda

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09:25 - 09:30

Registration

09:30 - 10:00

Ice Breaker and Clarification of Learning Objectives

10:00 - 10:50

Effective Planning

  • Develop more effective planning structures to construct coherent briefings
  • You will work through practical exercises with the trainer to help them develop effective planning structures
10:50 - 11:00

Break

11:00 - 12:00

Writing Accurate, Brief, Clear and Deliverable Text

  • Identify what tone best suits the type of information you are trying to convey
  • Establish a single tone of voice from multiple documents
  • Gain techniques to display facts in an engaging and informative way
  • Create a clear structure and message throughout your piece of writing
12:00 - 12:10

Break

12:10 - 13:10

Expressing Options and Asking for Decisions

  • Producing key messages from complex documents while maintaining the author’s voice
  • Learn where to put key facts on a page – ensure they are noticed
13:10 - 14:00

Lunch

14:00 - 14:50

Elevator Pitches and Boardroom Briefing

  • Learn how to give effective briefs ‘on the fly’
  • Briefing accurately and engagingly
  • Recognise common mistakes and how to overcome them
14:50 - 15:00

Break

15:00 - 16:00

Producing Clear Summaries

  • Learn how to produce a clear and succinct summary
  • Utilise editing and selection techniques to include the most important and relevant information
  • Ensure the text is engaging and informative
  • Gain the tools to get the reader to hone in and understand the key pieces of information
16:00 - 16:15

Feedback, Evaluation & Close

Pricing

Central Government & Agencies - Virtual

Delegate Price
£345 + VAT

Local Government, Housing, Education & Health - Virtual

Delegate Price
£345 + VAT

Charity - Virtual

Delegate Price
£345 + VAT

Private Sector - Virtual

Delegate Price
£445 + VAT