Overview

Want to improve your ability to influence key decision makers and stakeholders through efficient and succinct briefings and submissions? Now’s your chance.

Attend our Effective Briefing and Submissions course led by Communications Trainer, Sue Calthorpe, to gain skills and tools to write more informative and compelling briefings that have the power to convince and persuade any reader.

Through practical interactive exercises, develop effective planning structures; learn how to write accurate, clear and understandable text; perfect how you express different options and ask for decisions and gain techniques to distil large volumes of information into clear and succinct summaries.

COVID-19 Safety at Our Events
The safety of our delegates is extremely important to us, to find out what measures we have in place to ensure our face-to-face courses remain COVID-19 safe, click here

trainer photo
Sue Calthorpe
Media & Communications Specialist

Susan works with organisations and individuals to improve their written communications skills.

She worked as a regional and national newspaper journalist before setting up a full-service communications company, now established for 30 years.

She works with public and private sector organisations to help with:

  • Effective emails
  • Report writing
  • Briefings and submissions
  • Persuasive and influential writing techniques
  • Promotional writing
  • Effective complaint handling
  • Communicating complex information for non-technical readers.

Her recent clients include Legal & General, HSBC, BRIT, the Law ...

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Learning Outcomes

  • Apply classroom examples to real life documents
  • Understand how to read quickly and identify key facts
  • Learn where to put key facts on a page to ensure they are noticed
  • Gain a range of techniques to create concise, complete and consistent documents for a busy workplace
  • Construct key sentences, informative paragraphs and useful documents to create the kind of impact that public sector organisations and professionals require
All the Understanding ModernGov courses are Continuing Professional Development (CPD) certified, with signed certificates available upon request for event.

Enquire About In-House Training

To speak to someone about a bespoke training programme, please contact us:
0800 542 9414
[email protected]

Agenda

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09:15 - 09:45

Registration

09:45 - 10:00

Trainer's Welcome and Clarification of Learning Objectives

10:00 - 10:50

Effective Planning

  • Explore effective strategies for planning, commissioning and organising your work before the drafting stage
  • Understand how, where and why your work is read, to inform how you should write documents that can be read once and understood
10:50 - 11:05

Break

11:05 - 12:45

Writing Accurate, Brief, Clear and Deliverable Briefings

  • Understand how to identify and structure ‘must’, ‘should’ and ‘could’ know information
  • Gain techniques to display facts in an engaging and informative way
  • Create clear structures and messages
  • Identify the tone that best suits the sort of information you want to convey
  • Practical exercise: restructuring an existing piece of real-life writing to maximise impact
  • Practising feedback: how to give and receive clear feedback to ensure continuous improvement in your writing
12:45 - 13:30

Lunch

13:30 - 14:00

Deconstructing the Submission Template

  • Discuss the sections of a submission, what’s needed where, and why?
  • Evaluating options – how to produce impartial, practicable options
  • Influencing with facts and evidence in a balanced way
14:00 - 15:30

Producing Clear Summaries

  • Ensure the text is engaging and informative
  • Learn how to produce a clear and succinct summary
  • Gain tools to get the reader to understand the key pieces of information
  • Use rigorous editing and selection techniques to define and deliver the most important and relevant information
15:30 - 16:00

Round Up and Key Takeaways

Pricing

Central Government & Agencies

Delegate Price
£495 + VAT

Local Government, Housing, Education & Health

Delegate Price
£445 + VAT

Charity

Delegate Price
£445 + VAT

Private Sector

Delegate Price
£595 + VAT

Venue

Central London