Overview

Succinct briefings and submissions can improve the ability to influence key decision-makers and stakeholders. However, distilling complex information in a short, well-structured document requires efficient writing.

By attending our Effective Briefing and Submissions course, gain confidence by working with communications trainer, Sue Calthorpe, to acquire the skills and tools to write more informative and compelling briefings.

Attend this course to gain techniques to develop more effective planning structures; learn how to write accurate, clear, and understandable text; perfect how you express different options and ask for decisions, and gain techniques to distil large volumes of information into clear and succinct summaries.

Gain a comprehensive understanding of what it takes to inform, convince.

COVID-19 Safety at Our Events
The safety of our delegates is extremely important to us, to find out what measures we have in place to ensure our face-to-face courses remain COVID-19 safe, click here.

trainer photo
Sue Calthorpe
Media & Communications Specialist

Susan works with organisations and individuals to improve their written communications skills.

She worked as a regional and national newspaper journalist before setting up a full-service communications company, now established for 30 years.

She works with public and private sector organisations to help with:

  • Effective emails
  • Report writing
  • Briefings and submissions
  • Persuasive and influential writing techniques
  • Promotional writing
  • Effective complaint handling
  • Communicating complex information for non-technical readers.

Her recent clients include Legal & General, HSBC, BRIT, the Law ...

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Learning Outcomes

  • Apply classroom examples to real life documents
  • Understand how to read quickly and identify key facts
  • Learn where to put key facts on a page – ensure they are noticed
  • Acquire a range of techniques to create concise, complete and consistent documents for a busy workplace
  • Construct key sentences, informative paragraphs and useful documents to create the kind of impact that public sector organisations and professionals require
All the Understanding ModernGov courses are Continuing Professional Development (CPD) certified, with signed certificates available upon request for event.

Enquire About In-House Training

To speak to someone about a bespoke training programme, please contact us:
0800 542 9414
[email protected]

Agenda

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09:15 - 09:45

Registration

09:45 - 10:00

Trainer's Welcome and Clarification of Learning Objectives

10:00 - 10:50

Effective Planning

  • Develop more effective planning structures to construct coherent briefings
  • You will work through practical exercises with the trainer to help them develop effective planning structures
10:50 - 11:00

Break

11:00 - 12:00

Writing Accurate, Brief, Clear and Deliverable Text

  • Establish a single tone of voice from multiple documents
  • Gain techniques to display facts in an engaging and informative way
  • Create a clear structure and message throughout your piece of writing
  • Identify what tone best suits the type of information you are trying to convey
12:00 - 12:10

Break

12:10 - 13:00

Expressing Options and Asking for Decisions

  • Learn where to put key facts on a page to ensure they are noticed
  • Producing key messages from complex documents while maintaining the author’s voice
13:00 - 14:00

Lunch

14:00 - 14:50

Elevator Pitches and Boardroom Briefing

  • Briefing accurately and engagingly
  • Learn how to give effective briefs ‘on the fly’
  • Recognise common mistakes and how to overcome them
14:50 - 15:00

Break

15:00 - 16:00

Producing Clear Summaries

  • Ensure the text is engaging and informative
  • Learn how to produce a clear and succinct summary
  • Gain the tools to get the reader to hone in and understand the key pieces of information
  • Utilise editing and selection techniques to include the most important and relevant information
16:00 - 16:15

Feedback, Evaluation & Close

Pricing

Central Government & Agencies

Delegate Price
£495 + VAT

Local Government, Housing, Education & Health

Delegate Price
£445 + VAT

Charity

Delegate Price
£445 + VAT

Private Sector

Delegate Price
£595 + VAT

Venue

Central London

Testimonials

“Great teacher! Engaging and huge knowledge base and experience. Very personable – remembered all our names!”
Effective Briefings and Submission Policy and Parliamentary Officer, British Council
“The most engaging course I have attended in over 30 years.”
Effective Briefings and Submission Policy Advisor, Department for Transport
“I wish I had done this course at the start of my career!”
Effective Briefings and Submission Head of Research and Innovation, NHS
“I thought the trainer was exceptional. She was interactive, experienced and built a very good rapport with participants. The handouts will be very useful also”
Effective Briefings and Submission Senior Officer, National Crime Agency