Given the increasingly competitive market of the Higher Education sector, university marketing teams must improve and utilise digital marketing techniques. The number of people applying for UK university places fell by more than 25,000 (5%) in 2017*, therefore attracting and retaining students is key.
Attend our Effective Digital Marketing for Higher Education course to learn from best practice case studies and interactive workshops to improve your digital marketing strategies, achieve consistent branding and message, maximise your return on investment and give your university the competitive edge.
Through innovative marketing strategies that increase brand recognition, you can increase domestic and international recruitment whilst remaining cost-effective. Learn how to develop multichannel flexibility and make use of data to quantify successful initiatives.
This Effective Digital Marketing for Higher Education course, led by Dave Musson, lead social media strategist at Net Natives and former lead social media strategist at the University of Warwick, enables you to develop an effective digital strategy that distinguishes your university’s brand from the competition.
* Key findings of 2017 applicant figures, published by UCAS on 2 February 2017