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The ability to effectively communicate through writing has never been more important. It is essential that all forms of written communication to colleagues, stakeholders and service users are accurate, engaging, and succinct.

This virtual course has been specifically designed for either those who want to brush up on their writing skills or improve how they write all together.

Attend this Business Critical Writing virtual course, to learn the fundamentals of writing and how they can be applied to all written communication; improve your spelling and grammar; adopt writing styles that suit different audiences; and learn how to write through different communication channels, such as letters, emails or web copy.

Unlocking the Power of Virtual

Our virtual courses have been designed with you in mind. From group exercises in breakout rooms to live chat, whiteboards and interactive polls, we use a range of tools and techniques to ensure that you can connect with your trainer; network and share best practice with your peers and leave the day with the skills you need.

Our courses provide you with an interactive and engaging learning environment that can be accessed from any location, helping you to continue to connect, learn and grow. Click here to discover more!

Please note we will use Zoom to deliver this course.

trainer photo
Sue Calthorpe
Media & Communications Specialist

Susan works with organisations and individuals to improve their written communications skills.

She worked as a regional and national newspaper journalist before setting up a full-service communications company, now established for 30 years.

She works with public and private sector organisations to help with:

  • Effective emails
  • Report writing
  • Briefings and submissions
  • Persuasive and influential writing techniques
  • Promotional writing
  • Effective complaint handling
  • Communicating complex information for non-technical readers.

Her recent clients include Legal & General, HSBC, BRIT, the Law ...

Read more

Learning Outcomes

  • Improve your spelling and grammar
  • Adopt different writing styles that help you relate to your audience
  • Enhance your writing, through interactive virtual sessions
  • Write more effective letters, emails and web copy
  • Develop a writing style that best suits you
All the Understanding ModernGov courses are Continuing Professional Development (CPD) certified, with signed certificates available upon request for event.

Enquire About In-House Training

To speak to someone about a bespoke training programme, please contact us:
0800 542 9414


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09:25 - 09:30


09:30 - 10:00

Ice Breaker and Clarification of Learning Objectives

10:00 - 10:45

An Overview of Writing within the Public Sector

  • Gain a greater insight into how writing works for the public sector
  • Benchmark your writing style against peers and other organisations
  • Review how your writing can be improved and what can stay the same
  • Learn from good and bad examples of public sector writing
  • Compare and contrast private sector writing styles
  • Identify the best writing style for you and your organisation
10:45 - 11:00


11:00 - 12:00

The Fundamentals of Spelling and Grammar

  • Spot grammar and spelling mistakes in real-life documents
  • Gain techniques to improve your spelling and grammar
  • Review and understand the key rules behind punctuation
12:00 - 13:00

Understanding Your Audience

Public sector organisations have to write copy for a range of audiences, from students for universities to local residents for local councils.

  • Learn how to plan documents for your intended reader
  • Identify language, tone and style that best suits your reader
  • Gain the ability to convey information in a more convincing and engaging way
13:00 - 13:45


13:45 - 14:00

Reflection Session

  • Trainer will review the day’s learning and the next stages of the course
  • Delegates will have time to ask questions and share views with one another
14:00 - 14:45

Communication Channels: Writing Letters, Emails and Web Copy

Public sector organisations use a range of different types of communication to convey information, from letters to websites.

In this session, practice writing more effective letters, emails and web copy

  • Take into account format, style and tone
  • Who is the reader?
  • Integrate engaging pose into your writing
  • Gain valuable advice from the trainer
14:45 - 15:00


15:00 - 16:00

Workshop: Putting It All Together

  • Apply the days learning, through an interactive writing exercise
  • Have your writing reviewed by the trainer
  • Establish a writing style that best suits you
16:00 - 16:15

Roundup and Key Takeaways


Central Government & Agencies - Virtual

Delegate Price
£345 + VAT

Local Government, Housing, Education & Health - Virtual

Delegate Price
£345 + VAT

Charity - Virtual

Delegate Price
£345 + VAT

Private Sector - Virtual

Delegate Price
£445 + VAT