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Have you found planning for the future almost impossible recently? Yet decisions must be made and the environment in which we work is changing more rapidly than it has in decades, and this impacts the length of our planning horizon.

But fear not, our Effective Strategic Planning course will teach you how to see the bigger picture, implement horizon scanning techniques and plan for big events before they happen.

Led by former Civil Servant and Strategist, Sheree Dodd, develop the skills to forecast and analyse trends that might have an impact on your organisation – including cultural, political and economic developments. Leave the day with tools and techniques to implement a strategic plan to ensure your organisation is taking the correct steps forward.

COVID-19 Safety at Our Events
The safety of our delegates is extremely important to us, to find out what measures we have in place to ensure our face-to-face courses remain COVID-19 safe, click here. 

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Sheree Dodd
Former Senior Civil Servant and Strategist

Sheree Dodd is a former senior civil servant and strategist, who was responsible for  strategic communications planning at the former Department for Trade and Industry and has led on strategic planning for the International Diabetes Federation.

A former Director of Communications at the Department of Trade and Industry (DTI), Deputy Director at DWP and Head of News at the Northern Ireland Office (NIO), she offers a powerful combination of experience in leading complex communications activity as well as national media practice from many years as a senior political journalist.

Sheree has extensive experience of handling ...

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Learning Outcomes

  • Examine a range of examples of strategic planning techniques
  • Gain a thorough understanding of horizon scanning and its uses
  • Understand a range of tools and techniques to effectively map information
  • Discover different approaches and receive tailored advice on implementation
  • Develop an action plan to implement the right methodology within your organisation
  • Identify possible future threats and opportunities specific to your organisation and the public sector
All the Understanding ModernGov courses are Continuing Professional Development (CPD) certified, with signed certificates available upon request for event.

Enquire About In-House Training

To speak to someone about a bespoke training programme, please contact us:
0800 542 9414
[email protected]


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09:15 - 09:45


09:45 - 10:00

Trainer’s Welcome and Clarification of Learning Objectives

10:00 - 10:45

Strategic Planning and Horizon Scanning

  • Get to grips with different definitions and theories
  • Appreciate the bigger picture – why do we need to plan ahead?
  • Learn about different scenarios when horizon scanning is used
10:45 - 11:30

Strategic Planning in Specific Contexts

  • Understand different approaches and methodologies
  • Consider when different approaches are most useful
  • Look at your own organisation and what to consider throughout planning
  • Apply the benefits of each approach to your organisation
11:30 - 11:45

Morning Break

11:45 - 12:45

The Importance of Analysing Trends

  • Analyse specific cultural, political and economic trends
  • Discover how analysing trends could benefit your organisation
  • Forecast which trends will most impact your work and your team
12:45 - 13:45


13:45 - 14:30

Threats vs. Opportunities

  • Engage in discussion around your organisation’s challenges
  • Consider the threats facing different organisations and industries
  • Discuss the importance of outlining potential threats and future opportunities
  • Draw conclusions on the best ways of mitigating your challenges and how best to uncover opportunities
14:30 - 15:00

Recognising the Importance of Building in Communications

  • Understand when to seek advice on communications
  • Learn when communications most effectively deployed
  • Discuss the role of communications in strategic planning
15:00 - 15:15

Afternoon Break

15:00 - 16:00

Workshop: Applying the Right Approach to Your Organisation

  • Receive dedicated advice from the Trainer on your action plan
  • Recap the methodologies and tools covered throughout the day
  • Formulate an action plan to implement horizon scanning in your organisation
16:00 - 16:15

Feedback, Evaluation & Close


etc. Venues – Marble Arch, London

Garfield House 86 Edgware Road, London, W2 2EA