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Overview

With increasing costs, rising student expectations and fierce competition abroad, British universities are facing new challenges for increasing the number of international students coming to the UK.

There has never been a more pressing time to ensure that your university has an effective international student recruitment strategy in place to attract and retain the best talent.

This highly interactive training course will look at practical and strategic solutions to maximise overseas student recruitment, and promote the UK as a destination of choice in a new international context.

Join International Student Recruitment expert Michael Lurie, and take away effective marketing, employability and branding strategies to boost international student recruitment and confront competition abroad, including the changing trends in markets and opportunities for growth.

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Learning Outcomes

  • Provide easily understood guidance and advice on the visa application process
  • Run successful international marketing campaigns and take a strategic approach to social media
  • Review and improve your website content to make it easily accesible for international students
  • Effectively support international students on their journey to graduate employability
  • Take away an action plan to boost your international student recruitment strategies
All the Understanding ModernGov courses are Continuing Professional Development (CPD) certified, with signed certificates available upon request for event.

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0800 542 9414
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Agenda

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09:15 - 09:45

Registration

09:45 - 10:00

Chair’s Welcome and Clarification of Learning Objectives

  • Explore changing trends in international students recruitment
  • Assess the UK’s position in the global market for international student recruitment
10:00 - 11:00

The Balancing Act: International Student Support and Immigration

  • Provide easily understood guidance and advice on the visa application process
  • Establish a welcoming environment for international students
  • Understand the key components to providing a good student experience for international students
  • Recognise the impact that the UK immigration system has on institutional operations
11:00 - 11:15

Q&A

11:15 - 11:30

Morning Break

11:30 - 12:30

Best Practice Case Study: Marketing a Truly Global Postgraduate Campus

Loughborough University won the 2016 HEIST Award for the Best Postgraduate Student Recruitment Initiative for the launch of the highly international London campus, which includes over 2,500 students from outside of the UK representing more than 130 countries.

  • Learn from the successful launch of Loughborough University’s London campus and expand your international reach
  • Follow the story from near disaster to successful launch
  • Understand the marketing strategy and tactics involved
12:30 - 13:30

Lunch

13:30 - 14:45

Case Study: Ensure Better Employability for International Students

Manchester University has the biggest number of international students in the UK and for the second year running its students were targeted by employers ahead of all others.

  • Make your institution more attractive through a commitment to graduate employability for international students
  • Effectively support international students on their journey to graduate employability
  • Explore effective mechanisms to grow a support network for advice and professional development
14:45 - 15:00

Afternoon Break

15:00 - 16:00

Workshop: Plan and Implement your International Recruitment Strategy

  • Learn how to incorporate a global outlook into your current recruitment strategies and enhance your brand
  • Ensure excellence in international students’ retention and experience
  • Assess and enhance your current international recruitment strategy
  • Take away an action plan to boost your international student recruitment practices
16:00 - 16:15

Feedback, Evaluation and Closing Remarks

Venue

etc. Venues – Victoria, London

One Drummond Gate, Pimlico,, London, SW1V 2QQ