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Being able to negotiate efficiently with both internal and external stakeholders is a vital skill in helping to ensure organisational success.

Learning how to effectively persuade and influence partners, suppliers and third parties has great benefits and can be key in helping you to build long lasting partnerships.

Attend this Effective Persuading and Negotiating course to gain practical techniques in negotiating and being more persuasive both face-to-face and online. Learn about the human and psychological influences and how to create power and persuasion. With expert guidance, hone your ability to plan and manage negotiation outcomes successfully and build stronger relationships with external stakeholders.

Through a lively combination of theory and role plays, learn how to negotiate in different contexts, utilise body language and persuasive questioning, and develop successful partnerships. Leave the day with new confidence in making a convincing case to key stakeholders.

Unlocking the Power of Virtual

Our virtual courses have been designed with you in mind. From group exercises in breakout rooms to live chat, whiteboards and interactive polls, we use a range of tools and techniques to ensure that you can connect with your trainer; network and share best practice with your peers and leave the day with the skills you need.

Our courses provide you with an interactive and engaging learning environment that can be accessed from any location, helping you to continue to connect, learn and grow. Click here to discover more!

Please note we will be using Zoom to deliver this training course

trainer photo
Stuart Riddington

Stuart is a business development and strategy expert, who is passionate about developing leaders and helping organisations move forward. He works with the private sector, third sector and public sector in a wide range of training and consultancy projects to develop income generation; leadership development and strategic positioning.

He has worked with NHS Trusts, government departments, local authorities, international, national and local charities, SME’s and Fortune 500 companies. Stuart has worked extensively with organisations internationally including the USA, Hong Kong, Tanzania, China, Mexico, El Salvador and Thailand. His creative approach to developing strategy and leaders means he ...

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Learning Outcomes

  • Understand the theory and principles of negotiating and persuading in-person and online
  • Learn how to stir conversations to effectively engage and unlock more value in your partnerships
  • Know how to use persuasion and negotiation strategically to set the foundation for lasting partnerships
  • Leave with knowledge and confidence to advance your case in every situation and get buy-in from external stakeholders
  • Practise specific techniques (active listening, positioning, persuasive questioning) that work in both a professional and private context
All the Understanding ModernGov courses are Continuing Professional Development (CPD) certified, with signed certificates available upon request for event.

Enquire About In-House Training

To speak to someone about a bespoke training programme, please contact us:
0800 542 9414
[email protected]


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09:15 - 09:45


09:45 - 10:00

Trainer’s Welcome and Clarification of Learning Objectives

10:00 - 11:30

Understanding the Principles of Negotiating and Persuading

  • Create a win-win
  • Learn about the psychology behind successful negotiation
  • De-mystifying negotiating and persuading online and face-to-face
  • Scope the different successful styles of persuading and negotiating
  • What does negotiating and persuading mean in a public sector context
11:30 - 11:45

Morning Break

11:45 - 13:00

The Negotiating Processes and Techniques

The trainer will explain different practical techniques for personal effectiveness in negotiating/persuading:

  • Reading eyes/eyes collaboration
  • The art of silence – learn how to use pauses and silence to your advantage
  • Persuasive questioning – learn how to ask questions to gain further clarity and information
  • Reading body language – utilise effective body language techniques to help get your point across
  • Effective listening – making sure you clearly understand what the other individuals are saying
13:00 - 14:00


14:00 - 16:00

Roleplay Workshop: Becoming a More Effective Negotiator

Working in groups of five, delegates will work through specific case studies using different skills and techniques that were learnt earlier in the day.

  • This session includes the opportunity for delegates to discuss which techniques would work best for them in a professional and personal environment
  • Work through public sector examples to help you become a better negotiator
  • Take part in role plays to use the knowledge learnt during the day to hone your persuasion and negotiating skills
16:00 - 16:15

Feedback, Evaluation & Close