Social media represents a big part of how the world works, and public sector organisations without a proactive social media strategy, are missing a massive opportunity.

With over 53 million active users across the UK, social media presents a cost-effective opportunity to improve engagement and maximise resources for the public sector.

However, in order to capitalise on these benefits, it is essential to develop effective digital communication skills and create a strong presence on digital platforms.

Host this course at your organisation to learn how to develop a social strategy and create viral content.

Learning Outcomes

  • Learn which Social Media tools will best benefit your organisation – Facebook, Twitter, LinkedIn and Instagram
  • Maximise engagement: how to go viral
  • Set meaningful goals, develop content creation strategies and identify influencers
  • Influence the audience decision making process
  • Analytics: measure the effectiveness of your Social Media presence
All the Understanding ModernGov courses are Continuing Professional Development (CPD) certified, with signed certificates available upon request for event.

Enquire About In-House Training

To speak to someone about a bespoke training programme, please contact us:
0800 542 9414
[email protected]


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09:15 - 09:45


09:45 - 10:00

Trainer's Welcome and Clarification of Learning Objectives

10:00 - 10:45

Effective Engagement & Strategy

  • Develop meaningful Social Media goals for increased communications, collaboration and citizen participation
  • Influence the audience decision making process: listening and responding to target audiences
10:45 - 11:30

Identifying Influencers

  • Learn the tools and techniques to identify influencers on Social Media
  • Mapping exercise:
    • How do we identify influencers?
    • Which influencers should we engage with? And how?
11:30 - 11:45

Morning Break

11:45 - 13:15

Content Creation Strategies

  • Look at how to balance content – owned and shared – in Social Media activities
  • Examine when it may be appropriate to pay to reach a wider audience
13:15 - 14:00


14:00 - 14:30

Going viral: Tools and Methodologies

  • Highlight the key tools and methodologies necessary to get the most out of Social Media
  • Examine the social process: community management, influencer engagement, publishing and measurement
14:30 - 15:00

Measuring Impact

  • Discover the effective measurement and analytic techniques available
  • Learn how to use attribution analysis to demonstrate value delivered
15:00 - 15:15

Afternoon Break

15:15 - 16:00

Tips and Techniques

  • “Do’s and don’ts” relating to specific platforms:
    • Should I include an image in a Tweet?
    • How many hashtags should I use?
    • What is the best time to post content?
    • How do I deal with complaints and negative comments?
  • Learn how Social Media is used successfully and cost-effectively to deliver on objectives in the public sector
16:00 - 16:10

Develop a Strategic Framework

  • Take away a strategic framework for implementing social media in your organisation
16:10 - 16:15

Feedback, Evaluation & Close