Overview
Social media represents a big part of how the world works, and public sector organisations without a proactive social media strategy, are missing a massive opportunity.
With over 53 million active users across the UK, social media presents a cost-effective opportunity to improve engagement and maximise resources for the public sector.
However, in order to capitalise on these benefits, it is essential to develop effective digital communication skills and create a strong presence on digital platforms.
Host this course at your organisation to learn how to develop a social strategy and create viral content.
Learning Outcomes
- Learn which Social Media tools will best benefit your organisation – Facebook, Twitter, LinkedIn and Instagram
- Maximise engagement: how to go viral
- Set meaningful goals, develop content creation strategies and identify influencers
- Influence the audience decision making process
- Analytics: measure the effectiveness of your Social Media presence
All the Understanding ModernGov courses are Continuing Professional Development (CPD) certified, with signed certificates available upon request for event.