Change is a regular feature of life for anyone working in the public sector. Whether it is a restructure, business transformation programme or major IT change, statistics show that your change programme has a much better chance of succeeding if you communicate and engage well with your employees and other stakeholders.

Communicating change effectively is a skill in its own right and on this workshop-based course you will learn the principles of change communications, how to create your change communications plan, the top 10 questions that you need to answer and how to measure if your messages are getting through.

It’s intended for anyone leading or working on a big change programme who wants to learn how to use communications to help their programme deliver and succeed and is packed with takeaway tools and templates that you can use on your own change journey.

Learning Outcomes

  • Understand the impact of change on individuals and teams
  • Understand the principles of effective change communications
  • Learn how to create your change communications plan and a range of essential communications materials
  • Learn how to support your leadership teams and managers to communicate change
  • Understand how to measure the impact of your change communications
All the Understanding ModernGov courses are Continuing Professional Development (CPD) certified, with signed certificates available upon request for event.

Enquire About In-House Training

To speak to someone about a bespoke training programme, please contact us:
0800 542 9414
[email protected]


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09:15 - 09:45


09:45 - 10:00

Trainer’s welcome and clarification of learning objectives

10:00 - 10:15

How change impacts individuals and teams

  • How communications can help manage this impact
10:15 - 11:00

Making the business case for communications

  • Workshop session: Convincing your leaders of the importance of communications
11:00 - 11:15

Morning Break

11:15 - 12:00

Principles of effective change communications

  • 12 essential principles of communicating change
  • How it’s different from ‘business as usual communications
  • The role of the communicator in change programmes
  • How communications fits into your project team
12:00 - 13:00

How to create your communications plan

  • Workshop session – developing a change comms plan
13:00 - 14:00


14:00 - 14:45

Writing and producing change communications

  • Which channels to use
  • The top 10 questions to answer
14:45 - 15:30

Writing the change story

  • Why telling stories works
  • Using the employee voice
  • Workshop session – Bringing the vision to life
15:30 - 16:00

Supporting your leaders and managers

  • Involving your leaders in communications
  • Creating leadership messages
  • Equipping managers to communicate with their teams
  • Workshop session – ‘When do you need your leaders ‘in the room’?
16:00 - 16:30

Measuring the impact of communications

  • Evaluation tools and techniques
  • How to create a temperature check survey
16:30 - 16:45

Feedback, Evaluation & Close