In-House: Communications for Change

Overview

Change is a regular feature of life for anyone working in the public sector. Whether it is a restructure, business transformation programme or major IT change, statistics show that your change programme has a much better chance of succeeding if you communicate and engage well with your employees and other stakeholders.

Communicating change effectively is a skill in its own right and on this workshop-based course you will learn the principles of change communications, how to create your change communications plan, the top 10 questions that you need to answer and how to measure if your messages are getting through.

It’s intended for anyone leading or working on a big change programme who wants to learn how to use communications to help their programme deliver and succeed and is packed with takeaway tools and templates that you can use on your own change journey.

Run this Course In-House

Learning Outcomes

Understand the impact of change on individuals and teams
Understand the principles of effective change communications
Learn how to create your change communications plan and a range of essential communications materials
Learn how to support your leadership teams and managers to communicate change
Understand how to measure the impact of your change communications

All the Understanding ModernGov courses are Continuing Professional Development (CPD) certified, with signed certificates available upon request for event.

Enquire About In-House Training

To speak to someone about a bespoke training programme, please contact us:

0800 542 9414
[email protected]

Agenda

Collapse all

09:15 - 09:45

Registration

09:45 - 10:00

Trainer’s welcome and clarification of learning objectives

10:00 - 10:15

How change impacts individuals and teams

How communications can help manage this impact

10:15 - 11:00

Making the business case for communications

Workshop session: Convincing your leaders of the importance of communications

11:00 - 11:15

Morning Break

11:15 - 12:00

Principles of effective change communications

12 essential principles of communicating change
How it’s different from ‘business as usual communications
The role of the communicator in change programmes
How communications fits into your project team

12:00 - 13:00

How to create your communications plan

Workshop session – developing a change comms plan

13:00 - 14:00

Lunch

14:00 - 14:45

Writing and producing change communications

Which channels to use
The top 10 questions to answer

14:45 - 15:30

Writing the change story

Why telling stories works
Using the employee voice
Workshop session – Bringing the vision to life

15:30 - 16:00

Supporting your leaders and managers

Involving your leaders in communications
Creating leadership messages
Equipping managers to communicate with their teams
Workshop session – ‘When do you need your leaders ‘in the room’?

16:00 - 16:30

Measuring the impact of communications

Evaluation tools and techniques
How to create a temperature check survey

16:30 - 16:45