Any successful organisation needs effective communication strategies with its external and internal stakeholders to build trust, manage its reputation and engage them with its priorities and objectives.

On this highly-interactive Creating Effective Communication Strategies course, you will learn the principles of strategic communications, how to align them with your organisation’s objectives, understand the latest trends and how to develop your communications strategy.

Run this public sector tailored training course for your team In-House – available online and in-person – to develop a more effective communications strategy, which will enable your organisation to communicate key changes both internally and externally; improve service delivery, and enhance your organisation’s performance.

Learning Outcomes

  • Understand the importance of taking a strategic communications approach
  • Utilise your leadership skills to ensure effective strategic communications
  • Create an effective communications strategy
  • Learn how to build your corporate narrative
  • Understand the role of digital and social media in the 21st century communications landscape
All the Understanding ModernGov courses are Continuing Professional Development (CPD) certified, with signed certificates available upon request for event.

Enquire About In-House Training

To speak to someone about a bespoke training programme, please contact us:
0800 542 9414
[email protected]


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09:45 - 10:00

Trainer’s welcome and clarification of learning objectives

10:00 - 10:30

Why Strategic Communication Matters

  • Objectives and principles
  • Take part in an exercise – how bad comms can help you fail!
10:30 - 11:00

Strategic Communications Leadership

  • Aligning communications with your corporate objectives
  • Where should communications sit?
  • The role of leaders in strategic communications
11:00 - 11:15

Morning break

11:15 - 12:30

Creating Your Communications Strategy

  • Using insight to inform your approach
  • Structure for a good communications strategy
  • Choosing the right channels
  • Turning your strategy into an action plan
12:30 - 13:00

Communications Stakeholder Mapping

  • How your stakeholder map feeds into the comms plan
13:00 - 14:00


14:00 - 14:45

Creating Your Corporative Narrative

  • The importance of storytelling
  • Telling your story through the user voice
  • Broadcast vs conversation
  • How to create your narrative
14:45 - 15:15

21st Century Communications

  • Understanding digital and social media
  • Which channels to use?
  • Learn how to keep up to date with the latest trends
  • Making sure you are ready to respond
15:15 - 15:45

Managing Your Brand and Reputation

  • Importance of horizon scanning
  • The role of communications in reputation management
  • Why it’s everyone’s responsibility
15:45 - 16:15

Measurement and Evaluation

  • The importance of evaluation
  • Evaluation tools
16:15 - 16:30

Feedback & Close