Overview
Any successful organisation needs effective communication strategies with its external and internal stakeholders to build trust, manage its reputation and engage them with its priorities and objectives.
On this highly-interactive Creating Effective Communication Strategies course, you will learn the principles of strategic communications, how to align them with your organisation’s objectives, understand the latest trends and how to develop your communications strategy.
Run this public sector tailored training course for your team In-House – available online and in-person – to develop a more effective communications strategy, which will enable your organisation to communicate key changes both internally and externally; improve service delivery, and enhance your organisation’s performance.
Learning Outcomes
- Understand the importance of taking a strategic communications approach
- Utilise your leadership skills to ensure effective strategic communications
- Create an effective communications strategy
- Learn how to build your corporate narrative
- Understand the role of digital and social media in the 21st century communications landscape
