With public sector organisations having to communicate with a wide and varied audience, it is essential that digital content is effectively planned, managed and created to clearly engage and inform stakeholders.

Book our ‘Creating Content to Engage Your Audience’ course to boost your team’s creativity, improve your organisation’s content and enhance your audience’s experience. Identify best practices across content types to develop awareness and build trust with your target audience.

We’ll work with you to understand your learning needs and tailor the agenda to help your team gain jargon-free practical advice on creating captivating content that speaks to your audience based on your objectives. Delegates will leave the day with a collection of tools and templates that improve your content producing process and even reach new audiences.

Learning Outcomes

  • Examine best practice in content creation to improve your working process
  • Ensure your content is relevant to reach your audience
  • Know how to create visuals that support your message effectively
  • Explore different types of content depending on your communication objectives
  • Gain a valuable, budget-friendly toolkit to create a variety of content
All the Understanding ModernGov courses are Continuing Professional Development (CPD) certified, with signed certificates available upon request for event.

Enquire About In-House Training

To speak to someone about a bespoke training programme, please contact us:
0800 542 9414
[email protected]


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09:25 - 09:30


09:30 - 10:00

Trainer’s Welcome and Clarification of Learning Objectives

10:00 - 10:45

Review Different Types of Digital Content in the Public Sector

  • Examine different types of content used within the public sector
  • Review best and bad practice examples of how content has been used
  • Determine best practices about re-using your content efficiently
10:45 - 11:30

Preparing and Planning Content for Your Audience

  • Determine what content is applicable for your audience
  • Better understand how your audience absorbs content
  • Optimise your topic and content relevance to maintain ready-to-go research
  • Understand how SEO and social media algorithms impact promoting your content
  • Gain tips on what makes an effective content creation strategy
11:30 - 11:45

Morning Break

11:45 - 12:45

Workshop: The Content Creation Toolkit

  • Learn about different types of content: written, visual, video, audio and more
  • Find out more about sources for free content templates
  • Know how to customise your templates and set guidelines for multiple users
  • Toolkit: Learn about budget-friendly resources and tools to create content
12:45 - 13:30


13:30 - 13:45

Reflection Session

13:45 - 14:45

Workshop: Create Engaging Visuals for Web and Social Media

  • Understand how visuals can support your message across social media
  • Gain valuable guidelines to adapt your visuals for your different social channels
  • Know what makes a great visual: themes, subject, composition, colour palette
  • Maintain quality with the proper size ratio and image-to-text ratio
14:45 - 15:00

Afternoon Break

15:00 - 16:00

Workshop: Create Successful Video Content

  • Determine when creating a video is the right decision
  • Learn how to use a script to engage with your audience
  • Enhance your exposure through platforms, hashtags, transcripts and metadata
  • Explore different video formats depending on your purpose: topic tutorial, process guides, case study and video roundtable
16:00 - 16:15

Round Up and Key Take Away