Overview
Developing a positive communication strategy is one of the most effective steps a business can take to defend, protect and enhance their reputation during a crisis before it’s even happened.
By communicating clearly and effectively organisations can direct every situation, and as a result, benefit from a positive response when a ‘bump-in-the-road’ does strike. Conversely, ineffective communication brings about the opposite results. Your team, service users and stakeholders feel frustrated and panicked, and morale declines.
This ‘Developing Strategies for Positive Communications in Times of Crisis’ course ensures that you are fully prepared for when a crisis hits, placing you well to quickly promote good news stories and remain positive in the face of adversity.
Acquire practical strategies and tools to ensure the smooth handling of any crisis communications. Work with the trainer to build an effective communications plan addressing all stages of a crisis, from pre-crisis preparation to post-crisis recovery and practise the skills you have learnt in a real-time scenario.
Learning Outcomes
- Prepare for the most common crises your organisation may face
- Establish how to create and maintain a consistent message across the whole organisation
- Identify the best communication channels through which to contact key stakeholders
- Gain tools to avoid and manage potential pitfalls during crisis response
- Develop detailed strategies to effectively manage internal and external communications throughout the whole crisis
