Overview
*Online Training Course*
Major incidents or service disruptions will quickly fill digital channels and social media platforms with negative comments and complaints. Effectively communicating through a crisis requires you to act quickly, influence online commentary and establish facts for your stakeholders.
During this Positive Communication During Times of Crisis course, develop a social media crisis communications strategy and then test your approach in a real-time crisis simulation.
Learn how to monitor active social media channels to ensure you can handle issues online and increase organisational resilience.
Leave with an action plan to implement effective crisis communications strategies in your organisation.
Learning Outcomes
- Identify the key steps to monitor and tackle issues before they develop into crises
- Develop effective crisis communications strategies that integrate social and digital channels
- Participate in a live crisis communications simulation
- Test social media crisis communications strategies in response to realistic scenarios
- Leave with a toolkit for improved crisis communications for your organisation
- Understand the wider strategic opportunity of effective crisis communications
All the Understanding ModernGov courses are Continuing Professional Development (CPD) certified, with signed certificates available upon request for event.