This course has passed.

Overview

Service users are now obtaining information online and through digital communications.

Understanding your organisation’s digital identity has become critical to spread your message clearly and stay connected with your stakeholders.

Our highly practical Mastering Digital Communications course is specifically designed to provide you with the digital tools to navigate different media platforms, learn how to create your brand, and build trust with your audience.

Leave the day with a toolkit that provides you with enhanced capability in digital communication, collaboration, and managing and mitigating risks online.

Unlocking the Power of Virtual

Our virtual courses have been designed with you in mind. From group exercises in breakout rooms to live chat, whiteboards and interactive polls, we use a range of tools and techniques to ensure that you can connect with your trainer; network and share best practice with your peers and leave the day with the skills you need.

Our courses provide you with an interactive and engaging learning environment that can be accessed from any location, helping you to continue to connect, learn and grow. Click here to discover more!

Please note we will be using Zoom to deliver this course.

trainer photo
Alistair Beech
Social Media and Digital Communications Manager - The University of Manchester

Alistair is the Social Media and Digital Communications Manager at The University of Manchester, where he oversees the strategic direction of corporate channels totalling over 1 million followers and leads a hub of social media professionals across campus.

He is an experienced digital marketing and communications specialist with over twelve years’ experience in public and private sector roles, including agency and in-house. Alistair has spent the last eight years working in Higher Education and is a regular presenter and trainer.

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Learning Outcomes

  • Develop a digital action plan for future activity
  • Develop a content strategy for day to day and campaign activity
  • Learn how social advocacy programmes can engage internal colleagues
  • Learn how to measure successreview and track important digital metrics
  • Understand how to protect and enhance online reputation for your organisation
  • Identify the most effective digital communications channels for your organisation
All the Understanding ModernGov courses are Continuing Professional Development (CPD) certified, with signed certificates available upon request for event.

Enquire About In-House Training

To speak to someone about a bespoke training programme, please contact us:
0800 542 9414
[email protected]

Agenda

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09:35 - 09:30

Registration

09:30 - 10:00

Trainer's Welcome and Clarification of Learning Objectives

10:00 - 10:45

Introduction to New World of Digital Communications

  • Developments in digital communications strategies
  • Importance of digital upskilling and its impact on the future workforce
  • Practical: analysing the effectiveness of digital communications in your own organisation
  • Instant information – understanding the immediacy of social media, online transparency and managing user expectations
10:45 - 11:15

Navigating Digital Platforms

  • Understand the differences between platforms, including social media
  • Channel management at a corporate level – tools to manage organisational social media
  • How to utilise digital channels to meet marketing, communications and wider business objectives
11:15 - 11:30

Morning Break

11:30 - 12:15

Digital Identity

  • Practical: develop a digital content plan for day-to-day and campaign activity
  • Protect reputation – how to monitor and respond to negative comments about your organisation
  • Content – creating a strategy to help meet your objectives and generate audience engagement
  • Establish a tone of voice – what is the character of your organisation and how can you project this to online audiences?
12:15 - 13:00

Lunch

13:00 - 13:15

Reflection Session

  • Trainer will review the day’s learning and the next stages of the course
  • Delegates will have time to ask questions and share views with one another
13:15 - 14:00

Constant Connection

  • Rapid response – how to plan for, and respond in a crisis
  • Measure success – reviewing and tracking important digital metrics
  • Maximise your key messages to reach different stakeholder audiences using paid channels
14:00 - 14:30

Digital Security – Best Practise for Organisations

  • Making your digital content accessible to all
  • Protecting your organisations social media accounts
  • Personal data and website privacy notices – what to include
14:30 - 14:45

Break

14:45 - 15:30

Social Advocacy

  • How to create an internal digital content pack
  • Evaluate effectiveness of advocacy programmes
  • Tools and techniques to engage internal/staff advocates
  • Identify advocates and create a programme that meets objectives
  • What is it and how to introduce a programme in your organisation
15:30 - 16:00

Workshop: Developing a Digital Action Plan to Take Back to Your Organisation

Work with the trainer to discuss and develop a personalised action plan to develop your digital communications and discover the best ways to ensure both your team and company benefit from the day’s learning.

16:00 - 16:30

Round Up and Key Takeaways