Public sector organisations are going beyond making efficiency gains and are adopting a more entrepreneurial behaviour to actively seek revenue generating opportunities.

As a public sector organisation, it is important that your organisation creates a culture and vision that will help your commercial ventures succeed.

Through a series of interactive workshops this one-day In-House ‘Implementing Commercial Strategies’ course provides you with the knowledge and skills to instil a commercial mind-set within your organisation; exploit revenue generating activities, and implement your organisations’ commercial objectives.


Learning Outcomes

  • Define your organisations commercial strategies
  • Learn how to view service users as customers and develop a commercial mindset in your organisation
  • Understand and manage the market place that you operate in
  • Develop an effective business plan to generate more income
  • Evaluate and implement your commercial strategies
All the Understanding ModernGov courses are Continuing Professional Development (CPD) certified, with signed certificates available upon request for event.

Enquire About In-House Training

To speak to someone about a bespoke training programme, please contact us:
0800 542 9414
[email protected]


Collapse all
09:45 - 10:00

Chair's Welcome and Clarification of Learning Objectives

10:00 - 10:45

Identifying your Commercial Strategies

  • Gain a quick overview of what commercial thinking
  • Benchmark your commercial thinking against other organisations
  • Identify what services you want to commercialise
10:45 - 11:00

Morning Break

• Learn how to view your service users as consumers
• Understand consumer behaviour
• Creating value from understanding customers’ needs and frustrations
• Maximise the return on your resources

11:00 - 12:00

Planning and Marketing Your Services

  • Marketing the your organisation and attracting investment
  • Creating a local strategy and developing your brand
  • Recognising new growth areas and understanding how to exploit them
  • Scope the competitive landscape: what are other competitive organisations offering?
12:00 - 13:00

Growing Commercial Functions and Developing an Entrepreneurial Culture

  • Instilling a commercial mindset within your organisation
  • Achieving buy-in from the whole organisation and empowering staff
  • Examining how to spread commercial risk
  • Overcoming the challenges of adopting a new service model
  • Results from shared services, investments, selling services, better contract management and continuous improvement in procurement
13:00 - 14:00


  • Develop a marketing plan to help sell your service
  • Test the marker with your product
  • Identify who you want to approach
  • Form partnerships with key stakeholders
14:00 - 16:00

Workshop: Advance Your Commercial Strategies

In this extended workshop session gain the tools and knowledge to advance your commercial strategies.  

  • Enhance your governance to enable innovation and a healthy return on your investment
  • Develop a winning brand to ensure continued success
  • Learn to create a compelling value proposition: aligning your offer with customer needs
  • Learn how to manage key customer accounts
  • Utilise tools to improve the profitability of your service
  • Take back an outline of a commercial strategy for your organisation
16:00 - 16:15

Feedback, Evaluation and Close

  • Evaluate and improve the implementation process
  • Know how to adapt to deliver the outcomes of the plan
  • Learn how to take the produce to the market place