The Public and Voluntary Sectors have been developing commercially for a number of years with new efficiencies found and income generated.

This Advanced Commercial Development In-House training course will now take you to the next level.

It will help you focus your commercial effort and investment on the areas that create the greatest return and give you strategies to turn your commercial initiatives into high performing business units that exceed income targets.

Learning Outcomes

  • Define where you need to commercially develop
  • Learn how to view service users as customers and develop a commercial mindset in your organisation
  • Understand and manage the market place that you operate in
  • Develop an effective business plan to generate more income
  • Evaluate and implement your commercial strategies
All the Understanding ModernGov courses are Continuing Professional Development (CPD) certified, with signed certificates available upon request for event.

Enquire About In-House Training

To speak to someone about a bespoke training programme, please contact us:
0800 542 9414
[email protected]


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09:45 - 10:00

Chair's Welcome and Clarification of Learning Objectives

10:00 - 10:45

Identifying Areas for Commercial Development

  • Gain a quick overview of what commercial thinking
  • Benchmark your commercial thinking against other organisations
  • Identify what services you want to commercialise
10:45 - 11:00

Morning Break

11:00 - 12:00

Planning and Marketing Your Services

  • Marketing the your organisation and attracting investment
  • Creating a local strategy and developing your brand
  • Recognising new growth areas and understanding how to exploit them
  • Scope the competitive landscape: what are other competitive organisations offering?
12:00 - 13:00

Growing Commercial Functions and Developing an Entrepreneurial Culture

  • Instilling a commercial mindset within your organisation
  • Achieving buy-in from the whole organisation and empowering staff
  • Examining how to spread commercial risk
  • Overcoming the challenges of adopting a new service model
  • Results from shared services, investments, selling services, better contract management and continuous improvement in procurement
13:00 - 14:00


14:00 - 16:00

Workshop: Advance Your Commercial Development

In this extended workshop session gain the tools and knowledge to advance your commercial strategies.  

  • Enhance your governance to enable innovation and a healthy return on your investment
  • Develop a winning brand to ensure continued success
  • Learn to create a compelling value proposition: aligning your offer with customer needs
  • Learn how to manage key customer accounts
  • Utilise tools to improve the profitability of your service
  • Take back an outline of a commercial strategy for your organisation
16:00 - 16:15

Feedback, Evaluation and Close