Team Training: Developing Commercial Awareness

Overview

As the public sector looks for more enterprising approaches to deliver services with restricted budgets, public sector organisations must go beyond service efficiencies and look at commercial approaches for generating additional income.

Through interactive workshops and practical exercises: learn how to set their commercial objectives; understand the marketplace that they operate in, and mitigate the risk of implementing commercial strategies.

This Developing Commercial Awareness training course, enables you to explore a range of techniques to help them develop a more commercial mindset, in order for them to generate additional income to help fund and deliver improved services.

Run this Course In-House

Learning Outcomes

Developing the confidence to use a range of tools and techniques to understand and analyse the overall market you are operating in
Identifying how to best implement your commercial plans and strategies
Looking at the impact the ‘corporate parenting’ of the organisation has on its ability to operate commercially and implement commercial plans
Learn how to see your service users as consumers
Generate additional income by developing a commercial mindset

All the Understanding ModernGov courses are Continuing Professional Development (CPD) certified, with signed certificates available upon request for event.

Enquire About In-House Training

To speak to someone about a bespoke training programme, please contact us:

0800 542 9414
[email protected]

Agenda

Collapse all

09:15 - 09:45

Registration

09:45 - 10:00

Trainer's Welcome and Clarification of Learning Objectives

10:00 - 10:30

What is Commercial Thinking?

Understand what it means to be a commercial thinker
Look at the services that you provide to identify commercial opportunities

10:30 - 11:00

Identifying Your Strategic Commercial Objectives

Identify your key commercial objectives
How to prioritise your strategic objectives
Delegates will use strategic planning tools, such as ‘PESTLE’ and ‘Past, Present, Future SWOT’ to achieve the above

11:00 - 11:15

Morning Break

11:15 - 12:00

Develop a Strategic Focus

Gain a strategic focus to make decisions on how to compete in the markets identified by the strategic objectives
Explore the strategic focus you need to take
Use the ‘Ansoff Matrix’ as a tool to make decisions

12:00 - 12:45

How to See Your Service Users as Customers

Learn how to see your service users as customers
Customer segmentation will be introduced and you will apply the principles to your areas to identify the type of customers you have and what the key characteristics of those customer are
The scenarios used earlier in the day will be revisited to explore who the customers are and how their needs vary

12;45 - 13:30

Lunch

13:30 - 14:15

The Competitive Market Place

Understand the competitive forces at play
The different type of competition will be introduced and explored
You will use ‘Porters 5 Forces’ model to analyse your competitive environment

14:15 - 14:45

Meeting Stakeholder Expectations

Identify key stakeholders who could influence your commercial environment
You will then be encouraged to think of ways to utilise your stakeholders to help you to achieve your commercial objectives

14:45 - 15:00

Afternoon Break

15:00 - 16:00

Implementation and Dealing with Risks

Effective commercial activity involves working with others to implement ideas and strategies
The ‘McKinsey 7S framework’ will be introduced as a way of health checking the organisation prior to implementation to identify whether it is ready to implement the plan in the most effective way
Apply the key principles of risk management and contingency planning

16:00 - 16:15