Producing a Good Business Case

In this interactive session delegates will learn how business cases are read.

• Sorting your material: looking at information, analysis and recommendations
• Defining what data to use in a business case
• Importance of lateral thinking
• How do people make decisions?
• Writing great objectives

• Learn how to establish your case for change and suggest the best way forward
• Understand the various audiences who read business cases
• Identify what they want and need from the information
• Delegates will look at best-practice real-life business cases
• Develop effective persuasive writing techniques
• Learn how to express SMART objectives within your business cases

• Delegates will examine a range of real-life materials to establish good and best practice when discussing benefits and risk

In this session delegates will learn the benefits of a good options appraisal.

• Explore the evidence and language that can be used to create the essential middle section of an efficient business case
• A practical session where participants will write their own options appraisal using a course case study

• Participants will explore use of language, style and tone through real life business cases to discuss the finer points of syntax, punctuation, grammar and choice of vocabulary
• This session focuses on how writing should be understood

• A good summary affects how the reader perceives your work from the outset
• Avoid your business cases being read like an introduction or abstract
• Learn quick techniques to draw out the essential information to draw your reader into your document.
• Delegates will work through a practical exercise which will help them create a summary using the course case study

• You will look at how you can effectively use visual aids to help the reader better understand what you are saying
• This session will let you explore a wide range of tools to help you present information such as: Q&A briefings; informatics; tables; graphs; flow charts, and word cloud