Overview
Producing a good business case can help you influence decision makers, drive organisational performance and gain funds for projects. However, writing convincing business cases can be a complex and time-consuming task for any busy professional.
This highly practical and interactive Producing a Good Business Case course, led by communications expert Sue Calthorpe, examines the various stages of writing a business case and the requirements of each of the sections, from executive summary to options appraisal.
Learn how to translate policy and project documents for technical and non-technical readers; how to summarise pages of prose into persuasive points and how anecdotes, fact and opinion can work together to provide compelling cases.
What previous delegates said about Producing a Good Business Case:
“This was a very informative well run and fun way of learning about Business Case development.” – Head of MH Commissioning, Croydon CCG
“Susan was excellent. Her knowledge and skills were clear to see throughout the course.” – Project Manager, Guildford Borough Council
“Outstanding, can be implemented immediately to improve outcomes from Business Cases.” – Associate Director, University of Southampton
Learning Outcomes
- Understand the crucial elements which make a good business case
- Acquire a practical framework for a comprehensive, persuasive business case
- Work through the components of a great business case
- Examine real life examples to understand the benefits and risks of business cases
- Learn how to present your case persuasively
