Writing a successful bid is all about standing out from the crowd using your competitive advantage. Not sure how? We can show you.

Attend our long-standing Effective Bid Writing course that has helped hundreds of delegates write successful bids. Through interactive tutor-led discussions and real-life examples, gain the tools you need to submit effective and persuasive proposals to secure valuable new business for your organisation.

Leave the day with a step-by-step guide on the process of bid writing and gain helpful techniques along the way.

Unlocking the Power of Virtual

Our virtual courses have been designed with you in mind. From group exercises in breakout rooms to live chat, whiteboards and interactive polls, we use a range of tools and techniques to ensure that you can connect with your trainer; network and share best practice with your peers and leave the day with the skills you need.

Our courses provide you with an interactive and engaging learning environment that can be accessed from any location, helping you to continue to connect, learn and grow. Click here to discover more!

Please note we will be using Zoom to deliver this training course.

trainer photo
Sue Calthorpe
Media & Communications Specialist

Susan works with organisations and individuals to improve their written communications skills.

She worked as a regional and national newspaper journalist before setting up a full-service communications company, now established for 30 years.

She works with public and private sector organisations to help with:

  • Effective emails
  • Report writing
  • Briefings and submissions
  • Persuasive and influential writing techniques
  • Promotional writing
  • Effective complaint handling
  • Communicating complex information for non-technical readers.

Her recent clients include Legal & General, HSBC, BRIT, the Law ...

Read more

Learning Outcomes

  • Perfect answering the bid’s questions
  • Practice and refine your bid writing skills
  • Gain techniques to make your bid stand out
  • Learn how to plan for a successful bid application
  • Evaluate and monitor the performance of your bid
All the Understanding ModernGov courses are Continuing Professional Development (CPD) certified, with signed certificates available upon request for event.

Enquire About In-House Training

To speak to someone about a bespoke training programme, please contact us:
0800 542 9414
[email protected]


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09:25 - 09:30


09:30 - 10:00

Trainer’s Welcome and Clarification of Learning Objectives

10:00 - 11:00

Plan for a Successful Bid Application

  • How to identify vital resources
  • Gather evidence to support your bid
  • Learn who to talk to before completing the bid
  • Planning your approach to the process and aligning your objectives
11:00 - 11:15


11:15 - 12:00

Answering the Bid’s Questions

  • Understand the question to give the right answer
  • Learn how to provide more comprehensive responses to questions
  • Gain best practice through real-life bid questions to help you identify the information
12:00 - 12:45

Beat the Competition

  • Define ingredients for a compelling written argument
  • Learn the difference between process and outcome-driven writing
  • Use of the correct language to promote yourself and stand out from the competition
  • Outlining your unique selling points and how you will help the buyer meet their objectives
  • Hear from an innovative case study on their bidding success and how they gained competitive advantage
12:45 - 13:30


13:30 - 13:45

Reflection Session

  • Trainer will review the day’s learning and the next stages of the course
  • Delegates will have time to ask questions and share views with one another
13:45 - 14:30

Evaluating and Monitoring Bids

  •  Learn how to keep projects on track
  • Provide management information to funding organisations
  • Gain several techniques to evaluate and monitor the performance of the bid
14:30 - 14:45


14:45 - 16:00

Practice and Refine your Bid Writing Skills

  • Leave the day confident in your ability to write a successful bid
  • Use real-life materials to practice your bid writing and produce a short bid
  • Embed the day’s learnings with a group discussion, questions and practical exercises
16:00 - 16:15

Round Up and Key Takeaways


Central Government & Agencies - Virtual

Delegate Price

Local Government, Housing, Education & Health - Virtual

Delegate Price

Charity - Virtual

Delegate Price

Private Sector - Virtual

Delegate Price


“An outstanding course that will improve the skills of my team and make us more competitive”
Effective Bid Writing Senior Bid Manager, Willmott Dixon Partnerships
“For anybody that writes bids this has been an excellent day. I have learnt more than I thought I would”
Effective Bid Writing Control Centre Manager, Shepway District Council
“A very informative course and very beneficial to my day to day role Sue was an excellent trainer.”
Effective Bid Writing Principal Regeneration Officer, Rushmoor Borough Council