This course has passed.


With the government’s increase in funding and grants to apply for, effective bid writing is now more crucial than ever to help gain funds for projects and win valuable business. To write a successful bid, you need to stand out from the crowd and understand your competitive advantage. We can show you how.

Attend our long-standing Effective Bid Writing course that has helped hundreds of delegates to write successful bids. Through interactive tutor-led discussions and real-life examples, gain the tools you need to submit effective and persuasive proposals to secure valuable new business for your organisation.

Leave the day with a step-by-step guide on the process of bid writing and gain helpful techniques along the way.

Unlocking the Power of Virtual

Our virtual courses have been designed with you in mind. From group exercises in breakout rooms to live chat, whiteboards and interactive polls, we use a range of tools and techniques to ensure that you can connect with your trainer; network and share best practice with your peers and leave the day with the skills you need.

Our courses provide you with an interactive and engaging learning environment that can be accessed from any location, helping you to continue to connect, learn and grow. Click here to discover more!

Please note we will use Zoom to virtually deliver this course.

trainer photo
Sue Calthorpe
Media & Communications Specialist

Susan works with organisations and individuals to improve their written communications skills.

She worked as a regional and national newspaper journalist before setting up a full-service communications company, now established for 30 years.

She works with public and private sector organisations to help with:

  • Effective emails
  • Report writing
  • Briefings and submissions
  • Persuasive and influential writing techniques
  • Promotional writing
  • Effective complaint handling
  • Communicating complex information for non-technical readers.

Her recent clients include Legal & General, HSBC, BRIT, the Law ...

Read more

Learning Outcomes

  • Perfect answering the bid’s questions
  • Practice and refine your bid writing skills
  • Gain techniques to make your bid stand out
  • Learn how to plan for a successful bid application
  • Evaluate and monitor the performance of your bid
All the Understanding ModernGov courses are Continuing Professional Development (CPD) certified, with signed certificates available upon request for event.

Enquire About In-House Training

To speak to someone about a bespoke training programme, please contact us:
0800 542 9414
[email protected]


Collapse all
09:25 - 09:30


09:30 - 10:00

Trainer’s Welcome and Clarification of Learning Objectives

10:00 - 11:00

Plan for a Successful Bid Application

  • Discover how to identify vital resources
  • Gather evidence to support your bid
  • Learn who to talk to before completing the bid
  • Plan your approach to the process and aligning your objectives
11:00 - 11:15


11:15 - 12:00

Answering the Bid’s Questions

  • Understand the question to give the right answer
  • Learn how to provide more comprehensive responses to questions
  • Gain best practice through real-life bid questions to help you identify the information
12:00 - 12:45

Beat the Competition

  • Define ingredients for a compelling written argument
  • Learn the difference between process and outcome-driven writing
  • Use language to promote yourself and stand out from the competition
  • Outline your unique selling points and how you will help the buyer meet their objectives
  • Hear from an innovative case study on their bidding success and how they gained competitive advantage
12:45 - 13:30


13:30 - 13:45

Reflection Session

  • Trainer will review the day’s learning and the next stages of the course
  • Delegates will have time to ask questions and share views with one another
13:45 - 14:30

Evaluating and Monitoring Bids

  • Learn how to keep projects on track
  • Provide management information to funding organisations
  • Gain several techniques to evaluate and monitor the performance of the bid
14:30 - 14:45

Afternoon Break

14:45 - 16:00

Practice and Refine your Bid Writing Skills

  • Leave the day confident in your ability to write a successful bid
  • Use real-life materials to practice your bid writing and produce a short bid
  • Embed the day’s learnings with a group discussion, questions and practical exercises
16:00 - 16:15

Round Up and Key Takeaways