Overview
Working in the public sector requires you to write for a diverse range of people; including stakeholders, beneficiaries, elected members, partner organisations, funding bodies and the general public. It takes unique skill to write persuasive copy that delivers your message succinctly to a specific audience every time.
Open up your writing potential with our Effective Copywriting Skills for the Public Sector course to gain the skills and tools needed to plan and create persuasive copy.
Learn how to research your audience effectively, collate and articulate information quickly without losing key points or tone of voice and frame your message in a way that will gain a positive response every time.
If you genuinely want the reader to pay attention to your content, you need to ensure your writing is clear, engaging and easy-to-read. You will leave the day with a comprehensive copywriting toolkit to use everyday.
Unlocking the Power of Virtual
Our virtual courses have been designed with you in mind. From group exercises in breakout rooms to live chat, whiteboards and interactive polls, we use a range of tools and techniques to ensure that you can connect with your trainer; network and share best practice with your peers and leave the day with the skills you need.
Our courses provide you with an interactive and engaging learning environment that can be accessed from any location, helping you to continue to connect, learn and grow. Click here to discover more!
Please note we will use Zoom to virtually deliver this course.
Morwenna works with organisations and individuals as a qualified coach and trainer – to improve their written communications and personal performance.
She worked in marketing and communications for 20 years before working for herself as coach, trainer, consultant.
Morwenna works with public and private sector organisations and individuals on:
- technical report writing
- copywriting for websites and intranets
- accessible communications (meeting accessibility legislation)
- personal communications – interviews, presenting, career progression
- specialist neurodiversity workplace coaching – including autistic, ADHD, dyslexic, dyspraxic.
Her recent clients include Barclays Bank; ...
Learning Outcomes
- Learn how to better understand your audience
- Successfully engage and persuade your audience
- Ascertain the key components of writing captivating copy
- Examine good and bad examples of public sector copywriting
- Acquire a practical framework to help write engaging and persuasive copy
