Courses Written Communication

Effective Copywriting Skills for the Public Sector

Persuade and Engage with Key Service Users

Chaired by Alan Rutter

Wednesday 1 September, 2021

09:25 - 16:15

Virtual

Run This Course In-House

This course is now sold out.

Overview

Each audience is different. As a public sector professional, it’s your job to write copy that engages, influences and communicates effectively. But, we know writing persuasive copy can be a challenging task.

Our Effective Copywriting Skills for the Public Sector course equips you with the skills and tools needed to plan and create persuasive copy, no matter the audience.

Learn how to research your audience effectively, collate and articulate information quickly without losing key points or tone of voice and frame your message in a way that will gain a positive response every time.

Unlocking the Power of Virtual

Our virtual courses have been designed with you in mind. From group exercises in breakout rooms to live chat, whiteboards and interactive polls, we use a range of tools and techniques to ensure that you can connect with your trainer; network and share best practice with your peers and leave the day with the skills you need.

Our courses provide you with an interactive and engaging learning environment that can be accessed from any location, helping you to continue to connect, learn and grow. Click here to discover more!

Please note we will use Zoom to virtually deliver this course.

Alan Rutter

Data Visualisation Expert

Alan Rutter is a journalist, digital consultant, product owner and trainer.

He oversaw the iPad edition launches of Wired, GQ, Vanity Fair and Vogue in the UK, and has been working with Condé Nast International as product owner on a bespoke digital asset management system for their 11 global markets.

Until November 2014 he worked with Guardian Masterclasses on curating and delivering new course strands and teaching their B2B data visualisation courses for clients including the Financial Conduct Authority, the Home Office, Novartis, Haringey Council and Gloucestershire Police Constabulary.

Previously he was ...

Learn how to better understand your audience
Successfully engage and persuade your audience
Ascertain the key components of writing captivating copy
Examine good and bad examples of public sector copywriting
Acquire a practical framework to help write engaging and persuasive copy

All the Understanding ModernGov courses are Continuing Professional Development (CPD) certified, with signed certificates available upon request for event.

Enquire About In-House Training

To speak to someone about a bespoke training programme, please contact us:

0800 542 9414
[email protected]

Agenda

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09:25 - 09:30

Registration

09:30 - 10:00

Trainer’s Introduction and Clarification of Learning Objectives

10:00 - 11:00

Research Your Audience

In this session, delegates will find out how they can engage with key stakeholders, services users and customers.

Develop an effective tone of voice in your copy
Examine bad and best practice examples of copy
Quickly decipher information and material on your audiences
Take a flexible approach to writing copy: academic, political or policy
Establish who your audience is: stakeholder, service users, students and pupils

11:00 - 11:15

Morning Break

11:15 - 12:30

Defining Your Message

Learn effective methods to analyse your subject and create a clear, compelling narrative that will appeal to key service users and stakeholders.

Create a compelling story
Learn from good and bad examples
Effective features and benefits analysis
Understand the psychology of storytelling
Learn technical details of a policy or product
Structure a piece of writing to make your organisation appeal to service users

12:30 - 13:!5

Lunch

13:15 - 14:15

Create a Comprehensive Copywriting Toolkit

Learn methods to free yourself from jargon-heavy blurbs, and put your message into readable, plain English that readers will engage with.

Avoid monotonous writing
Understand the mechanics of writing
Use rhymes to get your message across
Harness social media for your organisation’s needs
Learn how to make press releases engage with key service users

14:15 - 15:00

Copywriting Editing Masterclass

How to ensure your finished copy is accurate, presentable, professional, and does exactly the job you need it to

15:00 - 15:15

Afternoon Break

15:15 - 16:00

Writing Put into Practice

Delegates will work through specific examples that are related to their organisation
An opportunity to put everything you’ve learned into practice and receive detailed personal feedback from the trainer

16:00 - 16:15