This course has passed.


Producing a good business case can help you influence decision makers, drive organisational performance and gain funds for projects. However, writing convincing business cases can be a complex and time-consuming task for any busy professional.

Attend our Producing a Good Business Case virtual course to examine the various stages of writing a business case and the requirements of each sections, from executive summary to options appraisal.

Learn how to translate policy and project documents for technical and non-technical readers; how to summarise pages of prose into persuasive points and how anecdotes, fact and opinion can work together to provide compelling cases.

Unlocking the Power of Virtual

Our virtual courses have been designed with you in mind. From group exercises in breakout rooms to live chat, whiteboards and interactive polls, we use a range of tools and techniques to ensure that you can connect with your trainer; network and share best practice with your peers and leave the day with the skills you need.

Our courses provide you with an interactive and engaging learning environment that can be accessed from any location, helping you to continue to connect, learn and grow. Click here to discover more!

Please note we will use Zoom to virtually deliver this course.

What previous delegates said about Producing a Good Business Case: 

“This was a very informative well run and fun way of learning about Business Case development.” – Head of MH Commissioning, Croydon CCG

“Susan was excellent. Her knowledge and skills were clear to see throughout the course.” – Project Manager, Guildford Borough Council

“Outstanding, can be implemented immediately to improve outcomes from Business Cases.” – Associate Director, University of Southampton

Learning Outcomes

  • Work through the components of a great business case
  • Understand the crucial elements which make a good business case
  • Acquire a practical framework for a comprehensive, persuasive business case
  • Examine real life examples to understand the benefits and risks of business cases
  • Learn how to present your case persuasively
All the Understanding ModernGov courses are Continuing Professional Development (CPD) certified, with signed certificates available upon request for event.

Enquire About In-House Training

To speak to someone about a bespoke training programme, please contact us:
0800 542 9414
[email protected]


Collapse all
09:25 - 09:30


09:30 - 10:00

Trainer's Welcome and Clarification of Learning Objectives

10:00 - 10:45

Planning a Business Case

  • Writing great objectives
  • Importance of lateral thinking
  • How do people make decisions?
  • Defining what data to use in a business case
  • Sorting your material: looking at information, analysis and recommendations
10:45 - 11:00

Morning Break

11:00 - 12:00

Making the Case for Change

  • Develop effective persuasive writing techniques
  • Identify what they want and need from the information
  • Delegates will look at best-practice real-life business cases
  • Understand the various audiences who read business cases
  • Learn how to express SMART objectives within your business cases
  • Learn how to establish your case for change and suggest the best way forward
12:00 - 12:45

Highlighting Benefits and Risk

  • Delegates will examine a range of real-life materials to establish good and best practice when discussing benefits and risk
12:45 - 13:30


13:30 - 13:45

Reflection Session

  • Trainer will review the day’s learning and the next stages of the course
  • Delegates will have time to ask questions and share views with one another
13:45 - 14:45

Explaining your Options Appraisal

  • A practical session where participants will write their own options appraisal using a course case study
  • Explore the evidence and language that can be used to create the essential middle section of an efficient business case

Participants will explore potential content for inclusion to make a compelling case

14:45 - 15:00

Afternoon Break

15:00 - 16:00

Writing Effective Summaries that Demand to Be Read

  • Avoid your business cases being read like an introduction or abstract
  • A good summary affects how the reader perceives your work from the outset
  • Learn quick techniques to draw out the essential information to draw your reader into your document
  • Delegates will work through a practical exercise which will help them create a summary using the course case study
16:00 - 16:15

Feedback, Evaluation & Close