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People invest time in hearing a story. Whether you want to influence key decision-makers or develop a stronger rapport with your audience, telling a story helps you convey essential pieces of information in a relatable, memorable and humanistic way in a professional environment.

By examining the stages and structure of storytelling, and how you can apply it to your organisation, our Storytelling to Influence: Speaking and Presenting course explores useful techniques that enable you to hook your audience and become a more powerful verbal communicator.

Through a range of practical exercises, led by RADA trained, Sandra Miller, leave the day knowing how to make a lasting impression in the workplace.

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Sandra Miller
Communication Skills Training Consultant

Sandra Miller is a RADA trained Actor and now works extensively in the corporate sector providing coaching, consultancy and training in communication skills.

Her area of specialist expertise covers Presentation Skills, Interview Techniques, Handling People in Difficult Situations, Storytelling and Influential Communications.

Her clients include many ‘blue chip’ organisations including the BBC, BBC Worldwide, Bristol Water, Friends Provident, Financial Reporting Council, Unilever, Vocalink, Elavon Merchant Services etc. In the public sector clients include the NHS and many District, Borough and City Councils and Universities including working with Politicians and Academics and Civil Servants.


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Learning Outcomes

  • Make a more powerful impression in meetings and presentations
  • Relay information in an experiential manner for greater impact and understanding
  • Use compelling stories to appeal to listeners’ emotions and drive your points home
  • Win over, influence and gain the trust of key stakeholders, service users and colleagues
All the Understanding ModernGov courses are Continuing Professional Development (CPD) certified, with signed certificates available upon request for event.

Enquire About In-House Training

To speak to someone about a bespoke training programme, please contact us:
0800 542 9414
[email protected]


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09:00 - 09:30


09:30 - 10:00

Trainer’s Introduction and Clarification of Learning Objectives

10:00 - 11:00

Introductions - Telling your Story

  • Understand the importance of introductions when it comes to storytelling
  • The importance of attention to detail
11:00 - 11:15

Morning Break

11:15 - 12:00

The 7 Basic Story Plots

  • Defining the seven plots of every story ever written
  • Adapt the 7 plots to communicate your message
12:00 - 13:00

Useful Structures

  • Understand the difference between order/chaos/reorder
  • What makes a good beginning, middle and end?
13:00 - 14:00


14:00 - 14:30

The Opening

  • Learn how to use the ABCD techniques to create a memorable and impactful start to a story
14:30 - 15:00

Use of Language

  • Learn how to utilise language when telling a story
  • Practice using emotion and tone
15:00 - 16:00

Spontaneous Storytelling

  • Storytelling in action
16:00 - 16:15

Feedback, Evaluation and Close