Service users are now obtaining information online and through digital communications.

Understanding your organisation’s digital identity has become critical to spread your message clearly and stay connected with your stakeholders.

This highly practical ‘Mastering Digital Communications’ course is specifically designed to provide you with the digital tools to navigate different media platforms, learn how to create your brand, and build trust with your audience.

To be a success in the modern world it is important to maintain a digital presence. Take away a toolkit that provides you with confidence and enhanced capability in digital communication, collaboration and how to manage and mitigate risks online.

Learning Outcomes

  • Develop a digital action plan for future activity
  • Develop a content strategy for day to day and campaign activity
  • Learn how social advocacy programmes can engage internal colleagues
  • Learn how to measure success – review and track important digital metrics
  • Understand how to protect and enhance the online reputation of your organisation
  • Identify the most effective digital communications channels for your organisation
All the Understanding ModernGov courses are Continuing Professional Development (CPD) certified, with signed certificates available upon request for event.

Enquire About In-House Training

To speak to someone about a bespoke training programme, please contact us:
0800 542 9414
[email protected]


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09:15 - 09:45


09:45 - 10:00

Trainer’s welcome and clarification of learning objectives

10:00 - 10:45

Introduction to a New World of Digital Communications

  • Importance of digital upskilling and its impact on the future workforce
  • Instant information – understanding the immediacy of social media, online transparency and managing user expectations
  • Developments in digital communications strategies
  • Practical: analysing the effectiveness of digital communications in your own organisation
10:45 - 11:15

Navigating Digital Platforms

  • Understanding the differences between platforms, including social media
  • How to utilise digital channels to meet marketing, communications and wider business objectives
  • Channel management at a corporate level – tools to manage organisational social media
11:15 - 11:30

Morning Break

11:30 - 12:15

Digital Identity

  • Content – creating a strategy to help meet your objectives and generate audience engagement
  • Establishing a tone of voice – what is the character of your organisation and how can you project this to online audiences?
  • Protect reputation – how to monitor and respond to negative comments about your organisation
  • Practical: develop a digital content plan for the day to day and campaign activity
12:15 - 13:15


13:15 - 14:00

Constant Connection

  • Maximising your key messages to reach different stakeholder audiences using paid channels
  • Measuring success – reviewing and tracking important digital metrics
  • Rapid response – how to plan for, and respond in a crisis
14:00 - 14:30

Digital Security – Best Practise for Your Organisation

  • Personal data and website privacy notices – what to include
  • Making your digital content accessible to all
  • Protecting your organisation’s social media accounts
14:30 - 14:45

Afternoon Break

14:45 - 15:30

Social Advocacy

  • What is it and how to introduce a programme in your organisation
  • Identifying advocates and creating a programme that meets objectives
  • Tools and techniques to engage internal/staff advocates
  • Evaluating the effectiveness of advocacy programmes
  • How to create an internal digital content pack
15:30 - 16:00

Workshop: Developing a Digital Action Plan to Take Back to Your Organisation

16:00 - 16:15

Feedback, Evaluation and Close