Overview
Service users are now obtaining information online and through digital communications.
Understanding your organisation’s digital identity has become critical to spread your message clearly and stay connected with your stakeholders.
This highly practical ‘Mastering Digital Communications’ course is specifically designed to provide you with the digital tools to navigate different media platforms, learn how to create your brand, and build trust with your audience.
To be a success in the modern world it is important to maintain a digital presence. Take away a toolkit that provides you with confidence and enhanced capability in digital communication, collaboration and how to manage and mitigate risks online.
Learning Outcomes
- Develop a digital action plan for future activity
- Develop a content strategy for day to day and campaign activity
- Learn how social advocacy programmes can engage internal colleagues
- Learn how to measure success – review and track important digital metrics
- Understand how to protect and enhance the online reputation of your organisation
- Identify the most effective digital communications channels for your organisation
All the Understanding ModernGov courses are Continuing Professional Development (CPD) certified, with signed certificates available upon request for event.