Overview
With an ever-changing digital landscape, having the confidence and ability to effectively navigate and utilise digital communications is crucial to engage with stakeholders and spread your message.
Our highly practical Mastering Digital Communications course is specifically designed to provide you with the skills and digital tools to better navigate different media platforms, enabling you to build trust with your audience and improve engagement
Develop a more effective digital communication strategy to support your organisation’s core communication objectives. Identify how social media analytics can track your progress and improve your success.
Leave the day with a personalised action plan you can bring back to your organisation that provides you with enhanced capability in digital communication, social channel management and implementation.
Alistair is the Social Media and Digital Communications Manager at The University of Manchester, where he oversees the strategic direction of corporate channels totalling over 1 million followers and leads a hub of social media professionals across campus.
He is an experienced digital marketing and communications specialist with over twelve years’ experience in public and private sector roles, including agency and in-house. Alistair has spent the last eight years working in Higher Education and is a regular presenter and trainer.
Learning Outcomes
- Identify the most effective digital communications channels for your organisation
- Develop a content strategy for day-to-day and campaign activity, ensuring accessible social media content
- Learn how social advocacy programmes can engage internal colleagues and external audiences
- Learn how to measure success and impact – review and track key digital metrics
- Understand how to protect and enhance the online reputation of your organisation
