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Writing a successful bid is all about standing out from the crowd using your competitive advantage. Not sure how? We can show you.

Attend our long-standing Effective Bid Writing course that has helped hundreds of delegates write successful bids. Through interactive tutor-led discussions and real-life examples, gain the tools you need to submit effective and persuasive proposals to secure valuable new business for your organisation.

Leave the day with a step-by-step guide on the process of bid writing and gain helpful techniques along the way.

trainer photo
Sue Calthorpe
Media & Communications Specialist

Susan works with organisations and individuals to improve their written communications skills.

She worked as a regional and national newspaper journalist before setting up a full-service communications company, now established for 30 years.

She works with public and private sector organisations to help with:

  • Effective emails
  • Report writing
  • Briefings and submissions
  • Persuasive and influential writing techniques
  • Promotional writing
  • Effective complaint handling
  • Communicating complex information for non-technical readers.

Her recent clients include Legal & General, HSBC, BRIT, the Law ...

Read more

Learning Outcomes

  • Perfect answering the bid’s questions
  • Practice and refine your bid writing skills
  • Gain techniques to make your bid stand out
  • Learn how to plan for a successful bid application
  • Evaluate and monitor the performance of your bid
All the Understanding ModernGov courses are Continuing Professional Development (CPD) certified, with signed certificates available upon request for event.

Enquire About In-House Training

To speak to someone about a bespoke training programme, please contact us:
0800 542 9414
[email protected]


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09:00 - 09:30


09:30 - 10:00

Trainer’s Welcome and Clarification of Learning Objectives

10:00 - 11:00

Plan for a Successful Bid Application

  • How to identify vital resources
  • Gather evidence to support your bid
  • Learn who to talk to before completing the bid
  • Planning your approach to the process and aligning your objectives
11:00 - 11:15

Morning Break

11:15 - 12:00

Answering the Bid’s Questions

  • Understand the question to give the right answer
  • Learn how to provide more comprehensive responses to questions
  • Gain best practice through real-life bid questions to help you identify the information
12:00 - 12:45

Beat the Competition

  • Define ingredients for a compelling written argument
  • Learn the difference between process and outcome-driven writing
  • Use of the correct language to promote yourself and stand out from the competition
  • Outlining your unique selling points and how you will help the buyer meet their objectives
  • Hear from an innovative case study on their bidding success and how they gained competitive advantage
12:45 - 13:45


13:45 - 14:30

Evaluating and Monitoring Bids

  •  Learn how to keep projects on track
  • Provide management information to funding organisations
  • Gain several techniques to evaluate and monitor the performance of the bid
14:30 - 14:45

Afternoon Break

14:45 - 16:00

Practice and Refine your Bid Writing Skills

  • Leave the day confident in your ability to write a successful bid
  • Use real-life materials to practice your bid writing and produce a short bid
  • Embed the day’s learnings with a group discussion, questions and practical exercises
16:00 - 16:15

Feedback, Evaluation & Close