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  • 28 March, 2023
    09:25 - 16:15
    Only 6 places left
  • Overview

    Writing a successful bid is all about standing out from the crowd using your competitive advantage. Not sure how? We can show you.

    Attend our long-standing Effective Bid Writing course that has helped hundreds of delegates write successful bids. Through interactive tutor-led discussions and real-life examples, gain the tools you need to submit effective and persuasive proposals to secure valuable new business for your organisation.

    Leave the day with a step-by-step guide on the process of bid writing and gain helpful techniques along the way.

    trainer photo
    Sue Calthorpe
    Media & Communications Specialist

    Susan works with organisations and individuals to improve their written communications skills.

    She worked as a regional and national newspaper journalist before setting up a full-service communications company, now established for 30 years.

    She works with public and private sector organisations to help with:

    • Effective emails
    • Report writing
    • Briefings and submissions
    • Persuasive and influential writing techniques
    • Promotional writing
    • Effective complaint handling
    • Communicating complex information for non-technical readers.

    Her recent clients include Legal & General, HSBC, BRIT, the Law ...

    Read more

    Learning Outcomes

    • Perfect answering the bid’s questions
    • Practice and refine your bid writing skills
    • Gain techniques to make your bid stand out
    • Learn how to plan for a successful bid application
    • Evaluate and monitor the performance of your bid
    All the Understanding ModernGov courses are Continuing Professional Development (CPD) certified, with signed certificates available upon request for event.

    Enquire About In-House Training

    To speak to someone about a bespoke training programme, please contact us:
    0800 542 9414
    [email protected]


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    09:00 - 09:30


    09:30 - 10:00

    Trainer’s Welcome and Clarification of Learning Objectives

    10:00 - 11:00

    Plan for a Successful Bid Application

    • How to identify vital resources
    • Gather evidence to support your bid
    • Learn who to talk to before completing the bid
    • Planning your approach to the process and aligning your objectives
    11:00 - 11:15

    Morning Break

    11:15 - 12:00

    Answering the Bid’s Questions

    • Understand the question to give the right answer
    • Learn how to provide more comprehensive responses to questions
    • Gain best practice through real-life bid questions to help you identify the information
    12:00 - 12:45

    Beat the Competition

    • Define ingredients for a compelling written argument
    • Learn the difference between process and outcome-driven writing
    • Use of the correct language to promote yourself and stand out from the competition
    • Outlining your unique selling points and how you will help the buyer meet their objectives
    • Hear from an innovative case study on their bidding success and how they gained competitive advantage
    12:45 - 13:45


    13:45 - 14:30

    Evaluating and Monitoring Bids

    •  Learn how to keep projects on track
    • Provide management information to funding organisations
    • Gain several techniques to evaluate and monitor the performance of the bid
    14:30 - 14:45

    Afternoon Break

    14:45 - 16:00

    Practice and Refine your Bid Writing Skills

    • Leave the day confident in your ability to write a successful bid
    • Use real-life materials to practice your bid writing and produce a short bid
    • Embed the day’s learnings with a group discussion, questions and practical exercises
    16:00 - 16:15

    Feedback, Evaluation & Close