COURSES > CONFIDENCE & RESILIENCE

Masterclass: Writing Clear English

Clearer and Impactful Writing

Chaired by
Sue Calthorpe

Date & Time

18 April, 2024
09:00 - 12:30

Venue

Virtual via Zoom

Availability

Spaces Available

Purchase

Overview

Given the demanding schedules public sector professionals face, it’s crucial for communications to be concise and transparent, allowing them to be quickly and easily understood.

Writing clear English allows your audience to understand you the first-time, without the need to re-read. This practical half-day Clear English masterclass gives you the tools to improve your writing style.

Gain expert advice from our communications expert, Sue Calthorpe, to make your writing more impactful and concise.

Susan Calthorpe

Executive Coach

Susan works with organisations and individuals to improve their written communications skills.

She worked as a regional and national newspaper journalist before setting up a full-service communications company, now established for 30 years.

She works with public and private sector organisations to help with:

  • Effective emails

  • Report writing

  • Briefings and submissions

  • Persuasive and influential writing techniques

  • Promotional writing

  • Effective complaint handling

  • Communicating complex information for non-technical readers.

Learning Outcomes

  • Understand and apply the principles of clear English

  • Learn how to improve your style and tone

  • Create clear and concise messages

  • Practise writing clearer and plainer English




All the Understanding ModernGov courses are Continuing Professional Development (CPD) certified,
with signed certificates available upon request for event.

Enquire About In-House Training

To speak to someone about a bespoke training programme, please contact us:

0800 542 9414
InHouse@moderngov.com

Agenda

09:00 - 09:05 Registration

09:05 - 09:20 Trainer’s Welcome and Clarification of Learning Outcomes

09:20 - 09:50 Principles of Clear English

·       Understand how writing has changed with hybrid working

·       How to build credibility and trust into your writing

·       When and where is our work being read? How changing channels affect structure, style and tone

·       Creating disciplined documents – the importance of clear purpose and structure

09:50 - 10:20 Defining a new style and tone

·       A discussion and practical exercises to explore formal vs informal writing and when they are appropriate

10:20 - 10:30 Break

10:30 - 11:30 Create Clear, Concise Messages

  • Understand what clear English is and how to achieve it: using nouns, verbs and the active voice; creating memorable, repeatable documents, expressive complex ideas clearly

  • Learn how to use a concise writing style to make sure your messages are understandable

11:30 - 12:30 Workshop: Clear Writing in Action

·       Practise writing clearer and plainer English

·       Apply the principles to the way you communicate with internal and external readers

  • Effective Report Writing, Senior Engineering Specialist, Eastleigh Borough Council

    “This course provided an excellent understanding of how to write effectively and why it is important to do so.”

  • Effective Proofing and Editing Skills: Senior Events Officer, King's College London

    “I would really recommend the course. Sue is a fantastic trainer and the day passed by far too quickly. Lots of helpful resources to take away, also very impressed with the smooth transition to online learning. Thank you!

  • Effective Data Visualisation: Corporate Performance Management Officer, Carmarthenshire County Council

    “I have learned a great deal with many tips and ideas to enable to improve the authority’s reports”

  • Effective Business Process Mapping: Internal Quality and Improvement Officer, Social Work England

    “It was a fun course to take a part in. There was a lot of information given, and it was done in an engaging way with lots of interactivity, even over zoom. i really enjoyed the course and learned lots from it.”

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