COURSES > ANALYTICS

Creating Effective Communication Strategies

Influence, Engage and Inspire

Chaired by
Malcolm Powers

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All of our training courses can be tailored specifically for your team or organisation and presented at your offices, at another suitable location or virtually.


Overview

Strategic communication has never been more important for the public sector. Organisations need to build trust and manage their brand and reputation to communicate effectively with stakeholders and service users.

Our highly interactive Creating Effective Communication Strategies course provides an in-depth exploration of the principles of strategic communication, including choosing the right channel for your organisation, understanding your audiences and how to design and implement a communication strategy.

Throughout the day there will be plenty of opportunities to network, share insights and experiences with other delegates.


Director - Tegula Consulting

Malcolm is a former Labour Party senior manager with over twenty years’ experience working with politicians at all levels across the UK. He an experienced trainer, facilitator, and consultant, specialising in climate governance, social media, communications, and stakeholder management, delivering courses for both the public and third sector.

As well as having worked in the political field for over twenty years, Malcolm is a former Councillor in Reading, holding portfolios for Environment and Community and was responsible for mainstreaming sustainability within the local authority. Malcolm’s passion for tackling the climate crisis remains undimmed and he has ...


Malcolm Powers


Learning Outcomes

  • Know how to shape your corporate narrative

  • Learn how to design and implement an effective communications strategy

  • Understand the importance of taking a strategic communications approach

  • Recognise the role leadership has when ensuring effective strategic communications

  • Learn what role digital and social media can play in your communications strategy



All the Understanding ModernGov courses are Continuing Professional Development (CPD) certified,
with signed certificates available upon request for event.


Enquire About In-House Training

To speak to someone about a bespoke training programme, please contact us:

0800 542 9414
InHouse@moderngov.com



Agenda

09:00 - 09:30 Registration

09:30 - 10:00 Trainer’s Welcome and Clarification of Learning Objectives

10:00 - 10:30 Why Strategic Communication Matters

  • Identify the objectives and principles of strategic communication

10:30 - 11:00 Strategic Communications Leadership

  • Know the role of leaders in strategic communications

  • Align your communications with your corporate objectives

11:00 - 11:15 Morning Break

11:15 - 11:45 Successfully Manage Your Brand and Reputation

  • Why it’s everyone’s responsibility

  • Learn about crisis communications

  • Improve your brand and reputation

  • Know the importance of horizon scanning

11:45 - 12:15 Communications Stakeholder Mapping

  • Identify your audiences

  • Exercise – create your own stakeholder map

  • Know how your stakeholder map feeds into the comms plan

12:15 - 13:00 Workshop: Creating A Compelling Narrative

  • Exercise – write your narrative

  • Know how to create your narrative

  • Identify the uses of images and video

  • Understand the importance of storytelling

  • Learn the difference between broadcast and conversation

13:00 - 13:45 Lunch

13:45 - 14:30 Using Digital and Social Media Tools

  • Which channels to use?

  • Making sure you are ready to respond

  • Understanding digital and social media

  • Tackling misinformation and disinformation

14:30 - 15:30 Workshop: Creating Your Communications Strategy

  • Choose the right channels

  • Turn your strategy into an action plan

  • Exercise – create a communications strategy

  • Identify the structure for a good communications strategy

15:30 - 16:00 Action Planning: Evaluate Your Communication Strategy

  • Receive feedback on communications strategies

  • Learn how to evaluate the impact of your strategy

16:00 - 16:15 Feedback, Evaluation and Close

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